According to research and data firm The NPD Group, restaurant customer transactions dropped by 42% in the fourth week of March (week ending March 29) compared to the same week year ago.
“The transaction declines partially reflect the struggle of on-premise restaurants to pivot to off-premise models,” says David Portalatin, our food industry advisor. “Many restaurants that are attempting to make the move are doing so with limited menu offerings and without the benefit of drive-thru lanes, he added.”
To learn more about the data behind this article and what The NPD Group has to offer, visit https://www.npd.com/.
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