data.ai’s latest analysis shows consumers in Indonesia, Malaysia, Singapore and Pakistan complemented Ramadan retail sales with Buy-Now-Pay-Later (BNPL) and Coupons & Rewards apps
This year, Ramadan ran from April 2 to May 1, 2022. This period of time is often associated with large shopping sales in many markets. We took a look at the latest mobile trends during Ramadan 2022.
Consumers Turned to Mobile Shopping Apps and Games to Access Deals, Stay Connected and Play with Family & Friends During Ramadan
Similar to other religious holidays, Ramadan is also an important month for retailers. Many sales accompany the festivities. Mobile shopping took on an even more important role amidst COVID-induced lockdowns and social-distancing measures. data.ai saw COVID-19 dramatically accelerated mobile shopping habits in 2020, and these habits continued through 2021. During Ramadan 2022, we took a look at what apps were in high demand for mobile shoppers. We also breakdown the leading games played during the festive season, and how consumers connected and entertained during the holy month.
Globally, consumers turned to mobile to engage during Ramadan, particularly for prayer. Downloads of the top 10 Quran apps grew 120% during Ramadan versus the 30 days prior. Time spent grew even faster at 135% — fueled by both a larger audience of mobile users and deeper per user engagement. Average daily time spent per user in top Quran apps grew 55% to approach 20 minutes during the 30 day period.
To learn more about the data behind this article and what AppAnnie has to offer, visit www.appannie.com.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
