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Consumer Edge Research

November 20, 2020 / Business

The Cult of Beauty

From Consumer Edge Research
Among the many categories hit hard by the COVID-19 pandemic has been the Beauty sector. Year-over-year Beauty spend dropped by a quarter in March 2020 and by a third in April 2020 as quarantines and stay-at-home orders meant that beauty shoppers didn’t have anywhere to go out to, limiting the need for products such as lipstick and haircare.