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Economy

All eyes on college campuses as transmission ticks up

Source: https://www.kinsahealth.co/blog/health-weather/all-eyes-on-college-campuses-as-transmission-ticks-up/

The average rate of illness transmission (Rt) across the country has begun to edge up over the past two weeks. With the cold and flu season on the horizon – and COVID-19 cases holding steady at a very high baseline – this trend is concerning. In Arkansas, where Kinsa’s Rt metric has been moderately elevated for several weeks, confirmed COVID cases are now beginning to rise. In neighboring Missouri, Greene County has also seen high illness transmission in recent weeks. The exact reasons for the increased transmission are unknown, but case clusters have been reported in many public schools and universities. It’s possible that we’re also seeing the impact of social distancing and mask fatigue.

In all 50 states, colleges and universities are becoming hotspots for virus transmission. A recent New York Times survey found that as colleges and universities have begun to reopen, case spikes predictably follow. The University of Minnesota greeted its students in August and the University of Maryland welcomed students this week. Kinsa’s data shows an upward trend in illness transmission in both Minneapolis and Baltimore. The Nashville area in Tennessee is also seeing high illness transmission – following the resumption in in-person classes at universities like Vanderbilt, and the expiration of a State of Emergency.

At the six-month mark of the pandemic, people are understandably grasping for a sense of regularity. In Tulsa, Oklahoma, Rt has been mildly elevated for a couple of weeks, suggesting cases may increase in the near future – but some local community events are resuming. Until transmission is brought down, decisions like this may be premature.

To learn more about the data behind this article and what Kinsa has to offer, visit https://www.kinsahealth.co/.

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Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.