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The phrase “no place like home” took on new meaning for many at the height of the pandemic, with much of the country pivoting to a new normal of quarantine and remote work. Some of the biggest beneficiaries of this development were the Home Improvement and Home Furnishing sectors as consumers increasingly took on DIY home projects and invested in home offices—to the tune of $420 billion last year.

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ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.

October 22, 2021 / Business

The Rise of Pinduoduo, Kuaishou, and Douyin : Why Merely Focusing on the Traditional Giants Is No Longer Enough in Evaluating Online Brand Performance in China

From Sandalwood
There has been an ongoing shake-up in China’s e-commerce industry lately. While Pinduoduo has been taking share gradually from traditional e-commerce giants Alibaba and JD since late 2020 mainly in sportswear and apparel sectors, Douyin and Kuaishou, the known-to-be live-streaming leaders, have also started to gain momentum in getting substantial market share in the past few months — especially for the apparel and cosmetic sectors.
October 22, 2021 / Business

Placer Bytes: Warby Parker and First Watch

From Placer
Both Warby Parker and First Watch have been aggressively growing their offline presence. So, we dove into the foot traffic data to find out how the brick and mortar expansions are affecting visit patterns. Much has been written about Warby Parker’s brick and mortar expansion. The eyeglasses disrupter opened its first offline store in 2013 and now operates over 140 stores throughout the United States. And the growth in stores has led to a massive increase in foot traffic.
October 22, 2021 / Business

How are Top Performing Software Companies Investing in Advertising?

From MediaRadar
As businesses rooted themselves deeper in digital ecosystems, many sought counsel on digital transformation, IT and cloud security. The push for digital transformation, along with the increase of sophisticated cyberattacks last year, benefited large IT firms. By the end of next year, the cloud security market is expected to reach $12.73 billion. This will have been a 25.5% increase since 2017. As the market expands, companies will have to use elevated branding to set themselves apart from other services.
October 22, 2021 / Business

StockX Up 16x

From Earnest Research
When StockX announced a $255 million funding raise in April, valuing the company at $3.8 billion, much was said of StockX’s uniqueness as a company: a “stock market of hype,” many of the goods bought and sold through its marketplace represent Gen-Z consumers’ interest in alternatives to traditional investments. Best known for apparel and accessory resale—primarily sneakers, streetwear, handbags, and watches—products on StockX have broadened to include collectibles and electronics.
October 21, 2021 / Business

Even the best benefits can’t keep women from leaving jobs

From Revelio Labs
Since the United States has no federal parental-leave policies, local governments and companies often step up to fill that void. Business Insider identified large public companies with the most generous parental leave and benefits for new parents. The list includes tech giants like Netflix and Amazon, as well as financial sector firms like Freddie Mac and Capital One. But do these company policies actually lead to measurable outcomes for women?
October 21, 2021 / Real Estate

The Nation’s Apartment Market Bargains

From RealPage
While apartment rents are climbing at a fast pace throughout the U.S., there are spots where pricing does not break the bank for the typical household living in a professionally managed property. Not surprisingly, virtually all of these “bargain” rental markets are located in the middle of the country. Among the nation’s 150 largest metros, Fayetteville, AR, takes the top spot on RealPage’s ranking of bargain markets, edging just ahead of Oklahoma City, OK, and Little Rock, AR.
October 21, 2021 / Business

Superstore and Grocery Sectors’ Q3 Gains

From Placer
Our Q3 Quarterly Index is now live! We analyzed a wide array of brands in several major retail categories including apparel, grocery, fitness, home improvement, and superstores to bring you the latest insights and identify trends shaping retail right now. Below is a taste of our findings. In Q2, it seemed like the pandemic disruptions were waning and the grocery and superstore spaces were returning to pre-pandemic foot-traffic patterns, until COVID cases began increasing again, causing consumer concerns about the economy to surge once more.
October 21, 2021 / Business

Travel Advertising: Airbnb & VRBO are outspending top hotel chains as holidays approach

From Pathmatics
If hotel prices are any indication, COVID-19 surges aren't going to keep travelers home this holiday season. The average daily rate for a hotel room in the US is $143.30— up 6% from 2019. In popular destinations like Hawaii, average daily rates are as high as $258.65, according to data from hospitality analytics firm STR. Which leaves many eager travelers (myself included) looking for alternative accommodations for family get-togethers or tropical getaways.
October 21, 2021 / Business

September 2021 Chicken Sandwich (Delivery) Wars: Chick-Fil-A Takes 38% Spend and McDonald’s 25%

From Edison Trends
In September, challenger brand McDonald’s took 25% of spend among top brands, followed by Wendy’s with 16%. When it comes to the number of chicken sandwiches sold, McDonald’s and Chick-Fil-A are neck-and-neck. Most brands studied have sold increasing numbers of chicken sandwiches from 2020 to 2021, except for Popeyes. The Chicken Sandwich Wars have been raging so fiercely and for so long now that there’s even a Wikipedia page about it.
October 21, 2021 / Real Estate

Single-Family Rent Growth Approaches Double-Digits

From CoreLogic
U.S. single-family rent growth increased 9.3% in August 2021, the fastest year-over-year increase in over 16 years, according to the CoreLogic Single-Family Rent Index (SFRI). The index measures rent changes among single-family rental homes, including condominiums, using a repeat-rent analysis to measure the same rental properties over time. The August 2021 increase was more than four times the August 2020 increase, and while the index growth slowed last summer, rent growth is running well above pre-pandemic levels when compared with 2019.
October 20, 2021 / Business

Sales spikes for TV streaming services correspond with the start of football season

From Second Measure
TV streaming platforms such as FuboTV, Sling TV, and YouTube TV have been on the rise for the past few years, bolstered by a combination of price increases and new subscribers. While OTT streaming platforms such as Netflix and Hulu experienced a spike in sales and customers at the start of the pandemic, a different pattern has emerged for TV streaming services. Consumer transaction data shows that TV streaming companies, especially FuboTV, generally experience the highest spike in sales and new subscribers in September, corresponding with the start of football season.
October 20, 2021 / Real Estate

Markets Where New Lease Trade-Out is Much Higher Than Renewals

From RealPage
With new lease trade-out reaching historic peaks recently, some apartment markets are seeing incredible momentum pace significantly ahead of renewal lease trade-out. In the nation overall, a surge in leasing activity in recent months led to an all-time high in occupancy at 97.3% in September. With limited vacancies, new lease trade-out, which measures the change in rents when a unit turns over, hit more than 18.3% in September. This was the fastest momentum the market has seen since RealPage’s monthly reporting measures started tracking this trend in 2008.
October 20, 2021 / Business

Placer Bytes: Target Deal Days, Self-Storage Companies, and Physical Therapy Chains

From Placer
In this Placer Bytes, we dove into Target’s offline Deal Days performance, self-storage’s impressive monthly visit gains, and physical therapy chains’ summer surge. This year marked the first time that the Target Deal Day sales extended not only to the Target website and app, but also to all brick-and-mortar Target stores. The sale lasted from October 10th through October 12th amidst reports of supply chain challenges and impending retail shortages pushing consumers to get a jump-start on their holiday shopping.
October 20, 2021 / Business

Total Construction Starts Rebound in September

From Dodge Analytics
Total construction starts rose 10% in September to a seasonally adjusted annual rate of $889.7 billion, according to Dodge Construction Network. All three sectors improved: nonresidential building starts rose 15%, residential starts moved 9% higher, and nonbuilding starts increased by 6%. “Construction starts have struggled over the last three months as concerns over rising prices, shortages of materials, and scarce labor led to declines in activity,” stated Richard Branch, Chief Economist for Dodge Construction Network.
October 20, 2021 / Business

Can Video Stream Continue Full Steam?

From Consumer Edge Research
Video streaming services have benefitted from a wave of content becoming available on home devices at the same time it’s been released in theatres. But as more delayed blockbusters such as the finally released No Time to Die James Bond movie come to the big screens, will viewers be lured away from the comfort of their couches? In today’s Insight Flash, we look at Video Streaming trends in the UK and US to see where the market currently stands, including doing a deep dive into US cross-streaming rates.
October 19, 2021 / Travel

Brazil hotels recovering ADR much faster than occupancy

From STR
After a difficult winter, Brazil’s hotel occupancy is once again on the rise, reaching 44% in August 2021, or about 74% of the 2019 comparable. While occupancy recovery has been slow, the country’s rebound in average daily rate (ADR) has been strong, with monthly rates even exceeding 2019 levels earlier this year. August ADR reached BRL295.05, which was just 3.4% below 2019, as shifts in demand and supply have helped drive impressive ADR performance.
October 19, 2021 / Business

Home Improvement and Furnishings Jump

From Placer
The wider Home Improvement category was one of the retail bright spots early on in the pandemic, with brands like Home Depot and Lowe’s showing a unique level of strength. Yet, one of the more interesting storylines was the rise of Tractor Supply – a brand that also outperformed over the last 18 months. Home furnishings leaders were also among the better performers over the last year as key trends aligned to give an added boost to their specific offerings.
October 19, 2021 / Travel

Positivity Soars as Travel Markets Reopen but Airlines Remain Cautious

From OAG
It seems that everything is positive for the aviation industry this week as more and more markets relax their Covid-19 restrictions and start to look forward to reopening their hotel doors. In many markets optimism is now flooding back, even Australia is beginning to plan for a reopening, New Zealand now increasingly looking isolated both geographically and in response to Covid-19. The United States finally announced a date for reopening access from major source markets although sadly with too short notice for some airlines that had already started cancelling services out to the middle of November.
October 19, 2021 / Economy

Challenges to building our future

From LinkUp
Our nation’s infrastructure is set to get a massive funding boost courtesy of the Federal government’s American Rescue Plan Act and bipartisan Infrastructure Investment and Jobs Act. In their new report entitled Hard-to-Fill Infrastructure Jobs: A Challenge to Building Our Future the National League of Cities explores the labor market’s readiness for the influx of infrastructure jobs that will be created by these new funding streams. An infrastructure job is one in which the work required is related to the design, construction or maintenance of infrastructure
October 18, 2021 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in September 2021, sales for meal delivery services grew 17 percent year-over-year, collectively. The ongoing pandemic may also be driving more Americans to make their first meal delivery purchase. In September 2021, 50 percent of U.S. consumers had ever ordered from one of the services in our analysis, up from 44 percent a year ago.