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The 2020 United States presidential election was historic in many respects, but perhaps most notably for its record-breaking voter turnout. While encouraging voters to participate is a priority in any election, the unique circumstances brought by a global pandemic posed new challenges. One response to this was the implementation of early voting in most U.S. states.

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January 6, 2021 / Culture

Citi Bike rides: The patterns in New York City

From Tej Seth
Citi Bike is New York City’s bike share system, and the largest in the United States. Citi Bike launched in May 2013 and has over 1,000 docking stations across Manhattan, Brooklyn, Queens and Jersey City. It currently has over 17,000 bikes in service. With the help of a $100 million investment from Lyft over the next 4 years, the number of bikes and miles serviced is expected to double to 40,000 and 35, respectively. While there are many different patterns across locals, tourist, age groups and genders one trend is clear, New York City has embraced Citi Bike and ridership is rising.
December 21, 2020 / Culture

New Data Reveals Elf Industrial Productivity Soared 243pts in December

From Huq
Elf presence across Christmas workshops in Lapland has reached a new high today, with The Elf Index showing a significant rise in Elf productivity over the course of the last week.
December 8, 2020 / Culture

Hardware stores have become a favorite destination during the COVID-19 pandemic

From Aayush Sethi
According to data from Foursquare, a location technology platform, Americans are visiting hardware stores in record numbers. In fact, out of 11 essential businesses for which Foursquare monitors foot traffic data, hardware stores topped the chart. Liquor stores are a distant second while clothing stores are in last place. The data is indexed to February activity levels and normalized to account for age, gender and geographical bias.
December 3, 2020 / Culture

New Tier One Residents Show Greatest Restraint During National Lockdown

From Huq
UK residents living in regions destined for Tier 1 tomorrow have demonstrated greatest restraint in terms of mobility during recent months and the last few weeks of lockdown. What will they do with their newfound freedoms? Data from the Huq Index – which measures daily distances travelled – suggests not very much.
December 1, 2020 / Culture

Turkey Wednesday 2020

From Placer
When we think of the ‘most wonderful time of the year’ our minds rightfully drift to Christmas, Thanksgiving, and maybe for the truly shopping-minded, Black Friday and Cyber Monday. But lost in the shuffle is a key day in the grocery calendar: Turkey Wednesday. On that day, shoppers across the country hurry to their local grocery store to get the last-minute needs for an ideal Thanksgiving meal.
November 24, 2020 / Culture

Lockdown 2.0: In person learning disappears again

From Burbio
With Covid rates rising across the US, K-12 schools that had introduced in-person learning are rapidly shifting to virtual. In the last week alone almost eight percent of US school children – totaling over 4MM students – have seen their in-person schools “go-virtual.”
November 24, 2020 / Culture

Holidays 2020

From Rakuten Intelligence
The 2020 holiday shopping season is shaping up to be unlike any other before. Retailers started advertising holiday deals nearly a month earlier than in previous years to encourage shoppers to spread out their holiday shopping throughout the fourth quarter. Amazon moved its annual Prime Day event to October due to the COVID-19 pandemic.
November 20, 2020 / Culture

As UK Enters Second Lockdown, New Patterns of Behavior Emerge

From Advan
With the UK now in its second week of nationwide lock-down we are starting to see some familiar patterns of behavior based on analysis of foot traffic data. But there are also some significant differences compared to the first wave. We looked at 5 indices for key sectors. All of our comparisons are against the average footfall in January 2020, as a pre-COVID benchmark.
November 20, 2020 / Culture

October was a record-breaking month for home security apps

From Apptopia
The home security market typically sees an uptick in new users in December as people unbox their holiday tech gifts. But, apparently, security season came early this year. The top 10 home security apps gained more new users in October 2020 than any month prior,* about 4.5 million total. This represents a +22% MoM increase and a +72% YoY increase.
November 16, 2020 / Culture

Fringe news apps see big gains after election

From Apptopia
Both CNN and Fox News jumped to the top of the charts on election day. And both apps outperformed their 2016 performance. On November 8, 2016, CNN was #8 and Fox was #29 on the U.S. Top Overall chart for free apps on iOS. This past election day, CNN landed as #5 and Fox landed as #8. While CNN maintains a steady lead over Fox, Fox certainly saw the most growth between the two elections.
November 13, 2020 / Culture

Measuring Early Voting's Impact on Local Foot Traffic

From SafeGraph
The 2020 United States presidential election was historic in many respects, but perhaps most notably for its record-breaking voter turnout. While encouraging voters to participate is a priority in any election, the unique circumstances brought by a global pandemic posed new challenges. One response to this was the implementation of early voting in most U.S. states.
November 5, 2020 / Culture

Polling and Ad Spend - A Political Partnership w/ Embee

From Pathmatics
We’re down to the wire! With Election Day less than 24hrs away, Pathmatics has been hard at work researching the most up-to-date insights. But, to offer a more complete picture, we partnered with Embee to share a glimpse into user trends, experiences and behaviors in Instagram.
November 4, 2020 / Culture

Biden and Trump Spent Millions on YouTube Takeovers. Did it work?

From Pathmatics
In past races, paid advertising campaigns on social channels, specifically Facebook, (and, increasingly, Instagram), has been the top choice for candidates looking to reach a wide audience. This year, in the course of just three months (August-October 2020), we saw investments on YouTube from both candidates nearly triple their respective Facebook investment rates.
November 4, 2020 / Culture

What will viewers watch on election night in battleground markets?

From Comscore
As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where these viewers may be tuning in as results come in on election night.
November 4, 2020 / Culture

Political Ad Spend Jumps to New Heights in the Final Month of Election Season

From MediaRadar
If you live in the United States and spend any time in front of a screen during election season, you’ve seen them: political ads. Ads sponsored by PACs and the political candidates themselves are a dime a dozen—but only to viewers. The ads themselves represent billions of dollars of ad spend thrown into digital, print, and tv ads supporting specific parties and candidates.
November 3, 2020 / Business, Culture

The Digital B(Ad)leground States - Mapping Political Social Spend

From Pathmatics
One of the most consequential elections in modern history, both the Presidential race and several Senate races could determine the course of the country for a generation. Moreover, the battle for votes has become a measurement of digital ad dollars. That makes Facebook, with over 190 million users, and Instagram, with 126 million users, prime territory for political ads.
November 3, 2020 / Culture

Trump and Biden Mention Opponent's Names 9,000 Times in Facebook Ads

From Pathmatics
The two Presidential candidates have little in common, from their stance on foreign policy and healthcare to their advertising strategies and messaging. One thing they do have in common, though? An affinity for mentioning one another in ads--Facebook ads, in particular.
November 3, 2020 / Culture

The Queen's Gambit penetrates pop. culture and mobile chess games benefit

From Apptopia
Since The Queen’s Gambit debuted on Netflix, mobile chess games appearing at the top of app store search results, as a grouping, have increased their average daily downloads 63% in the United States and 11% worldwide. The percentage change looks at the average daily downloads of 10 days prior to debut compared with that of debut day plus 9 days after.
November 2, 2020 / Culture

The two stages of reemergence explained

From PlaceIQ
According to the data, reemergence marches on, slowly and subtly. We’re now in a phase where national changes to foot traffic are small to nonexistent for most categories. We quantify visitation trends by comparing a 7-day average volume of foot traffic to the 7 days prior. This metric removes blips and lets us measure how much foot traffic is increasing or decreasing over the past week.
November 2, 2020 / Culture

Foursquare + Apptopia: The Dining Forecast

From Apptopia
It goes without saying that the restaurant industry has been hit hard over the past seven months. Many are unsure what the future holds for in-person dining, or what they should be doing to adapt to the current conditions. To ease some of this uncertainty, we teamed up with location technology platform Foursquare to create a clear, comprehensive picture of the dining landscape.