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Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us

April 5, 2021 / Economy

Ford Says Chip Shortage Forcing Production Halt at Several Plants

From Advan
Following the recent news that Ford is expected to halt production for two weeks in April due to chip shortages, and given our recent study on this exact subject few months back we wanted to take a closer look and quantify how the largest US carmakers and the industry as a whole is currently affected. Employee counts are often times the right metric produced by our foot traffic data to analyze industrial companies. Looking at the employee traffic at the US plants for the three major carmakers it is clear that we are consistently for the last seven or so months at subdued levels of production, with March being the first month showing al recovery.
March 19, 2021 / Economy, Travel

America is hitting the road

From Advan
One year after the initial lockdowns and stay at home orders across the groble, Americans are now driving a lot more, as measured by our miles driven index. More specifically, the last three weeks Advan’s miles driven index captured an increase in traffic as high as 40% nationwide compared to the pre-pandemic levels in February 2020. As the vaccines are being rolled out people’s confidence is picking up and in combination with certain COVID-related restrictions being lifted and the advent of Spring and Spring breaks, everyone seems to be making up for lost travel.
February 17, 2021 / Business

Mattress sales are soaring, bedding manufacture's activity confirms

From Advan
It’s been a year now into full or partial lockdowns, social distancing rules and work from home as a result of the COVID crisis which unequivocally forced people to spend more time into their homes and consequently to change their shopping habits - reconsidering what is essential and therefore set new priorities on what to buy. One of the new essentials seems to be – not surprisingly – bedding products as people seek extra comfort at home. Mattress sales soared in the second half of 2020 since many Americans decided to upgrade their sleeping setup.
February 11, 2021 / Economy, Business

Kroger store closures in Long Beach CA, what is behind it

From Advan
On a recent article published by Kate Gibson, Kroger, one of the most prominent grocers in the US, is expected to shut down two California stores to avoid offering workers ‘hazard pay’. Both of these stores are located in the Long Beach area, one is under the Ralph's franchise while the second one under Food 4 Less(both brands are Kroger subsidiaries). When big firms like Kroger decide to close a store, they are taking into consideration many parameters; the first one comes to mind is the profitability of the store itself.
February 8, 2021 / Business

Carmakers are facing a new challenge: Chip Shortages

From Advan
After the lockdown last spring that forced manufacturers from all sectors to halt production, auto makers now have to face another challenge: the global chip shortage due to the high demand on consumer electronics (laptops, gaming consoles, TVs etc.). The increased need for the technology devices along with the initial lockdowns and employee furloughs overwhelmed chipmakers and now are struggling to keep up with the surge in orders.
January 28, 2021 / Investing

Taking GameStop (GME) Back to the Fundamentals

From Advan
GameStop Corp (NYSE: GME) has been the focus of the investment community for the last couple days and for a justifiable reason. A lot has been written about the technicals of the trade and the various market participants, how they affect the supply and demand and drive the stock price. But we have decided to spin it a different way and look at the fundamentals of the issuer.
January 19, 2021 / Economy, Business

Miami Hotels Saw 40% Increase in Visitors over Holiday Season

From Advan
Foot traffic analysis for hotels around the US showed vastly different trends over the holiday season. Compared to the first week of November, hotels in Florida saw a foot traffic uptick of 20% in the week of December 22 - 28, and up 40% in the week between Christmas and New Year, as Americans flocked to warmer climates.
December 23, 2020 / Economy

The Top 5 Mobility Trends for 2020

From Advan
What a year it’s been! Few people will be sad to see it go and certainly here at Advan we are excited for what 2021 may bring. To cap off the year, we’ve listed below what we think are 5 of the most interesting mobility trends in a year full of unexpected twists and turns. We look forward to more next year!
December 16, 2020 / Economy

Consumer Discretionary Businesses see Light at the End of the Tunnel

From Advan
There is no question that a segment of retail has moved online this year. Offline (i.e.in-store) credit and debit card spending is down 15% year-over-year versus total spend according to transaction data from ConsumerEdge. Foot traffic at consumer discretionary store locations is also 20% lower year-over-year than foot traffic to production locations for consumer discretionary retailers.
December 11, 2020 / Economy

Airport Foot Traffic Shows 99% Correlation with TSA Screened Traveller Numbers

From Advan
Advan analysis of footfall at US airports shows a gradual upward trend in traveller numbers, although volumes still remain significantly depressed compared to March. Comparison with TSA screened passengers shows a very high correlation over time, of over 99%.
December 9, 2020 / Business

Foot Traffic Data Signals Upward Trend for Hotel Revenues

From Advan
After months of travel restrictions and lockdown, there is some hope on the horizon for hotel chains such Hilton. Foot traffic is a very accurate measure of performance for hotels, as well as for cash-heavy businesses such as casinos.
December 3, 2020 / Economy

Black Friday Suffers Pandemic Blues

From Advan
Malls around the US suffered a significant blow during what is usually the busiest shopping weekend of the year. Foot traffic was down 41% year-over-year on Black Friday and 45% on Saturday. As we reported last week, there was a pick-up in traffic during the first three weeks of November as many people opted to take care of their shopping sooner, in order to beat the rush and in anticipation of lock-down orders across the country.
November 30, 2020 / Business

Mall Visits Accelerate Ahead of Black Friday

From Advan
With a new phase of lockdowns beginning across the US, many shoppers have opted to get a jump on Black Friday over the past week. Foot traffic to malls increased steadily across most states other than Texas where case numbers have climbed significantly, although lockdown measures have not yet been imposed. Mall visits in Texas have remained more or less flat since the start of the month.
November 20, 2020 / Culture

As UK Enters Second Lockdown, New Patterns of Behavior Emerge

From Advan
With the UK now in its second week of nationwide lock-down we are starting to see some familiar patterns of behavior based on analysis of foot traffic data. But there are also some significant differences compared to the first wave. We looked at 5 indices for key sectors. All of our comparisons are against the average footfall in January 2020, as a pre-COVID benchmark.
November 13, 2020 / Economy

Pandemic Migrants Signal Changing Attitudes Towards Living in Major Cities

From Advan
Among the many social and cultural changes that the pandemic has brought about, arguably the most impactful will be the ways in which it has influenced our decisions about where to live. Not just temporary relocations while we ride out lock-downs and WFH, but permanent migration that will alter how we live and how we spend.
October 28, 2020 / Business

Casinos Make a Comeback, Though Location Matters

From Advan
After a dismal April and May, when casinos across the country were closed to visitors, Nevada’s casinos have been slowly recovering. But although many casinos on the strip are now open, foot traffic remains depressed - down 45% year over year in October to date. Around the country, the pace of recovery for the sector has varied significantly by state.
October 26, 2020 / Travel

Tentative Comeback for US Airports

From Advan
In our recent webinar, we spent some time looking into foot traffic trends at airports in America and Europe. Location data is a very reliable proxy for airline passengers, since there are few reasons to be at an airport other than to board a plane. Precise mapping can filter out people who have come to collect or drop off passengers from those who have passed security in order to catch a flight.
October 22, 2020 / Business

Ikea Falls in Favor Among Manhattanites During COVID

From Advan
In a previous blog post we talked about how the home improvement sector has been one of the bright spots in the pandemic. Year-over-year foot traffic to building material retailers was up 26% in September.Given this trend, we wanted to look in more detail at one of the most popular companies in the home improvement sector - Ikea.
October 16, 2020 / Business

Customers That Visited Macy’s Stores Last Quarter Were More Likely to Buy

From Advan
There’s no question that the retail sector has been hit hard this year. Foot traffic at Macy’s, which was already struggling prior to the pandemic, was down 64% last quarter compared to the same quarter in 2019. Like many of its peers, Macy’s has relied on its online business to bolster revenues during a period when many of its stores were closed.
October 2, 2020 / Economy

Which Banks are Back in the Office?

From Advan
Are you back in the office? It’s a question many of us find ourselves asking our friends and peers. The answer is, it depends. Each has their own comfort level, and it also depends largely on their role and their employer.