×
The email you entered is not valid.
Business

Channeling Holiday Success in the US and UK

Source: https://insights.consumer-edge.com/2021/12/channeling-holiday-success-in-the-us-and-uk/

As shoppers are gleefully returning to stores this holiday season, where is the biggest divergence between online and offline growth rates? In today’s Insight Flash, we examine these differences across top holiday industries and subindustries, as well as in the US vs. UK.

In both the US and the UK, total spend growth is outpacing online spend growth across the top holiday industries. In the US, one interesting trend has been in Department Stores, where online growth started strong at the beginning of November but has decelerated dramatically at the end of the month. Discount/Club online spend in the US has been very sensitive to promotional events, outpacing in-store spend both during “Early Access” Black Friday on November 3 and Black Friday itself. In the UK, where a second lockdown was implemented on November 5 last year, offline spend growth spiked on easier compares lapping that date. Department Stores and Apparel, Accessories, & Footwear have seen the highest online holiday growth so far.

Online vs. Total Spend Growth

Digging into subindustries, the return of holiday parties in the US has seen Formalwear with the largest gap between total growth and online growth. It is followed by Off-Price Department Stores and Wearable Electronics. In the UK, lower-priced fashion saw the biggest drive in-store with the highest gap between total and online growth in Consignment/Thrift, Off-Price Department Stores, and Fast Fashion.

Subindustry Online vs. Total Holiday Growth

To learn more about the data behind this article and what Consumer Edge Research has to offer, visit www.consumer-edge.com.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.