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Second Measure

Second Measure is a technology company that analyzes billions of anonymized purchases to answer real-time questions on consumer behavior.

Through our self-service platform, we help our clients—some of the world’s largest brands and investment firms—identify fast-growing companies, benchmark competitors, and better understand their customers.

We’re based in the Bay Area with an office in New York, and we’re proudly backed by Bessemer Venture Partners, Goldman Sachs, Citi Ventures, Jefferies Investment Group, Y Combinator, and other top investors.

February 24, 2021 / Economy, Business

As Wine Delivery Category Grows, Market Share Shifts

From Second Measure
With alcohol delivery sales reaching new heights in the pandemic, American Airlines has recently announced its plans to start a wine delivery service to sell some of its surplus wine that isn’t being consumed on flights. However, an increasingly crowded category and rising consumer demand means that market share among DTC wine companies has shifted over time.
February 22, 2021 / Economy

COVID-19 Industry Tracker

From Second Measure
U.S. consumer spending has been altered by the coronavirus pandemic. Our data reveals that consumers are changing the way they pay for goods and services, with some industries seeing spending shift toward online purchases. Additionally, the pandemic has changed the types of purchases consumers are making, with stimulus recipients increasing their spending on big-ticket items. By analyzing industry-level data, consumer spending trends can provide insight into which sectors of the economy are recovering fastest. Overall, consumer spending in January versus the same month in 2020 is up 28 percent across all sectors, an aggregation of over 5,200 major U.S. companies.
February 19, 2021 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in January, sales for meal delivery services grew 164 percent year-over-year, collectively. Shelter-in-place orders may also be driving more Americans to make their first meal delivery purchase. In January, 46 percent of U.S. consumers had ever ordered from one of the services in our analysis, up from 36 percent a year ago.
February 19, 2021 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. While rideshare sales have been gradually recovering over the past several months, November marked a decline for the first time since April. Sales rebounded slightly in January, but Uber sales were still down 67 percent year-over-year and Lyft sales were down 70 percent year-over-year.
February 11, 2021 / Investing, Business

Pandemic accelerates GameStop’s shift to online sales

From Second Measure
While GameStop (NYSE: GME) has been in the news due to the recent Reddit-fueled buzz, trading activity, and stock volatility, transaction data reveals that its sales have decreased over the last two years—exacerbated by COVID-19 as well as the increase in gaming publishers’ and console manufacturers’ direct-to-consumer offerings. Over the last 12 months, GameStop’s average weekly year-over-year sales growth stood at -23 percent.
January 25, 2021 / Business

Beauty Subscription Boxes Glow During COVID-19

From Second Measure
When lockdown orders went into effect during COVID-19, consumers increasingly turned to online retailers for necessities. For the beauty industry, this meant a renewed interest in beauty subscription boxes. DTC beauty box companies offer subscriptions (usually monthly or quarterly) and an additional ecommerce platform for purchasing beauty and makeup products.
January 21, 2021 / Economy, Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. While rideshare sales have been gradually recovering over the past several months, November marked a decline for the first time since April. Sales declined even further in December, with Uber sales down 71 percent year-over-year and Lyft sales down 73 percent year-over-year.
January 20, 2021 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in December, sales for meal delivery services grew 138 percent year-over-year, collectively.
January 15, 2021 / Business

Disney+ takes customer retention crown from Netflix

From Second Measure
As COVID-19 has forced movie theatres to close and spurred increased subscriptions to streaming services nationwide, Disney has doubled down on streaming by releasing new movies straight to Disney+. Our analysis explores customer acquisition and retention in the days before and after the release of Mulan (when this surcharge went into effect) as well as consumer behavior around other noteworthy Disney+ launches.
December 18, 2020 / Investing

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. While rideshare sales have been gradually recovering over the past several months, November marked a decline for the first time since April. In November, Uber sales were down 67 percent year-over-year and Lyft sales were down 69 percent year-over-year.
December 17, 2020 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in November, sales for meal delivery services grew 125 percent, collectively. Shelter-in-place orders may also be driving more Americans to make their first meal delivery purchase.
December 11, 2020 / Economy

COVID-19 Industry Tracker

From Second Measure
U.S. consumer spending has been altered by the coronavirus pandemic. Our data reveals that consumers are changing the way they pay for goods and services, with some industries seeing spending shift toward online purchases. Additionally, the pandemic has changed the types of purchases consumers are making, with stimulus recipients increasing their spending on big-ticket items.
December 11, 2020 / Business

Meat Delivery Companies Find Rare Opportunity in the Pandemic

From Second Measure
Similar to categories like toilet paper, there have been meat shortages across the U.S. in the COVID-19 era. In response, many Americans turned to DTC meat companies, which experienced strong sales increases early in the pandemic.
November 24, 2020 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. As rideshare is continuing to bounce back, in October, Uber sales were down 64 percent year-over-year and Lyft sales were down 66 percent year-over-year.
November 23, 2020 / Business

Wine Subscription Companies See Sales Pour in During the Holidays

From Second Measure
With COVID-19 cases continuing to rise nationwide, holiday shopping is expected to further transition away from brick-and-mortar stores and toward e-commerce. The shift to purchasing gifts online has strong implications for DTC wine subscription companies, which have historically experienced significant sales increases during the holiday season and have further exploded in popularity during the pandemic.
November 12, 2020 / Business

Amazon Prime Day 2020 Was the Biggest Ever

From Second Measure
It’s prime time for online shopping. Earlier this year, Amazon announced that it would shift its annual Prime Day from mid-July to mid-October in response to the COVID-19 pandemic. New sales data shows that Amazon Prime Day 2020, which took place on October 13 and 14, outperformed previous Prime Days while also ushering in an increase in online sales at other major retailers.
October 30, 2020 / Economy

COVID-19 Industry Tracker

From Second Measure
U.S. consumer spending has been altered by the coronavirus pandemic. Our data reveals that consumers are changing the way they pay for goods and services, with some industries seeing spending shift toward online purchases. Additionally, the pandemic has changed the types of purchases consumers are making, with stimulus recipients increasing their spending on big-ticket items.
October 23, 2020 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. As rideshare is continuing to bounce back, in September, Uber and Lyft sales were both down 67 percent year-over-year.
October 21, 2020 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in September, sales for meal delivery services grew 125 percent year-over-year, collectively.
September 30, 2020 / Business

Grocery spending reveals where New York and California residents may be migrating

From Second Measure
As some U.S. employers consider expanding the role of telework at their companies, many Americans may be working remotely indefinitely and have the freedom to flee COVID-19 hot zones in favor of greener pastures. By using grocery spending as a proxy for residency, transaction data reveals which of the states hardest hit by the pandemic are most likely to see residents leaving—and where they might be headed.