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Second Measure

Second Measure is a technology company that analyzes billions of anonymized purchases to answer real-time questions on consumer behavior.

Through our self-service platform, we help our clients—some of the world’s largest brands and investment firms—identify fast-growing companies, benchmark competitors, and better understand their customers.

We’re based in the Bay Area with an office in New York, and we’re proudly backed by Bessemer Venture Partners, Goldman Sachs, Citi Ventures, Jefferies Investment Group, Y Combinator, and other top investors.

May 20, 2022 / Business

How did Wayfair’s Way Day 2022 compare to previous years?

From Second Measure
Shortly before announcing its first quarter earnings results, DTC home furnishing company Wayfair Inc (NYSE: W) launched its fifth annual Way Day sales event. Bucking its trend of increasing sales every year, consumer transaction data shows that Wayfair sales during Way Day week in 2022 were lower compared to Way Day week sales during the previous two years. However, zooming out, average transaction values at Wayfair Inc have been on the rise in 2022.
May 18, 2022 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in April 2022, sales for meal delivery services grew 7 percent year-over-year, collectively. The ongoing pandemic may also be driving more Americans to make their first meal delivery purchase. In April 2022, 52 percent of U.S. consumers had ever ordered from one of the meal delivery services in our analysis, up from 47 percent a year ago.
May 18, 2022 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. With the exception of year-end dips in 2020 and 2021, sales have been gradually recovering since April 2020. Bloomberg Second Measure transaction data shows that Uber sales were up 80 percent year-over-year and Lyft sales were up 49 percent year-over-year in April 2022.
May 13, 2022 / Business

Shein holds largest U.S. fast fashion market share

From Second Measure
In April 2022, Chinese ecommerce giant Shein closed a funding round that valued the company at $100 billion. Shein has experienced a meteoric rise in the U.S. fast fashion market, with its sales overtaking established competitors such as H&M and Zara during the COVID-19 pandemic. Using U.S. consumer spending data, we analyzed how Shein sales have boomed over the past few years, as well as how other fast fashion companies have fared.
May 13, 2022 / Business

Amazon Music and Spotify saw subscriber growth for U.S. paid plans

From Second Measure
While some video streaming platforms have been in the news recently for implementing ad-supported tiers or experiencing declining subscriber counts, an analysis based on Bloomberg Second Measure’s alternative dataset shows that as of March 2022, major music streaming subscription services like Spotify (NYSE: SPOT) and Amazon Music continued seeing subscriber growth in the U.S. for their paid subscription plans. Between these two music streaming companies, Spotify also had the higher customer retention rate.
May 5, 2022 / Business

Two years into the pandemic, consumer spending still growing at Costco and Sam’s Club

From Second Measure
Wholesale clubs experienced a sales boost early in the pandemic, as consumers rushed to stockpile pantry essentials and household goods. But how have wholesale clubs fared two years after the panic-buying rush? We looked at a few of the major wholesale club competitors—Costco Wholesale (NASDAQ: COST), BJ’s Wholesale (NYSE: BJ), and Walmart-owned Sam’s Club—to see how consumer spending has changed at these retailers. In addition to some wholesale clubs continuing to see strong growth in sales and average spend per customer throughout the pandemic, we also found that fuel sales through wholesale clubs skyrocketed in March 2022.
May 2, 2022 / Business

Instacart sales slow nationwide, but growth continues in some metros

From Second Measure
After a record-breaking year for IPOs in 2021, so far 2022 has been off to a slower start. Instacart is one of the most highly anticipated IPOs for investors this year, but in March, the grocery delivery startup cut its valuation by almost 40 percent, citing market conditions. Alternative data from Bloomberg Second Measure shows that while Instacart sales are still higher compared to pre-pandemic levels, its year-over-year sales growth and average sales per customer are declining. However, Instacart is continuing to see sales growth in some metro areas like Dallas, Philadelphia, and New York.
April 29, 2022 / Business

McDonald’s sales beef up, as fast food sales soar

From Second Measure
From pizza companies to burger chain upstarts such as Shake Shack, quick-service restaurants have seen their sales grow during the pandemic. Bloomberg Second Measure transaction data shows that this has also been the case with major fast food chains such as McDonald’s (NYSE: MCD) and Wendy’s (NASDAQ: WEN). Additionally, McDonald’s and Wendy’s, as well as Burger King, owned by Restaurant Brands International (NYSE: QSR), are seeing increased average transaction values.
April 19, 2022 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in March 2022, sales for meal delivery services grew 6 percent year-over-year, collectively. The ongoing pandemic may also be driving more Americans to make their first meal delivery purchase. In March 2022, 51 percent of U.S. consumers had ever ordered from one of the meal delivery services in our analysis, up from 47 percent a year ago.
April 19, 2022 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. With the exception of year-end dips in 2020 and 2021, sales have been gradually recovering since April 2020. Bloomberg Second Measure transaction data shows that Uber sales were up 89 percent year-over-year and Lyft sales were up 56 percent year-over-year in March 2022.
March 22, 2022 / Business

Streaming services see slightly higher customer retention with ad-free plans

From Second Measure
The streaming market has grown increasingly saturated during the pandemic, as TV networks like NBCUniversal and Discovery launched their own streaming platforms to compete with more established streaming services like Netflix (NASDAQ: NFLX) and Hulu. At the same time, several streaming services—especially those launched by TV networks—have been experimenting with lower-priced plans that are supported by ad revenue. Bloomberg Second Measure’s transaction data reveals that even as new competitors have entered the streaming wars, Netflix and the Disney+ bundle had the highest overall average customer retention rates in 2021.
March 17, 2022 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in February 2022, sales for meal delivery services grew 10 percent year-over-year, collectively. The ongoing pandemic may also be driving more Americans to make their first meal delivery purchase. In February 2022, 51 percent of U.S. consumers had ever ordered from one of the meal delivery services in our analysis, up from 46 percent a year ago.
March 17, 2022 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. With the exception of year-end dips in 2020 and 2021, sales have been gradually recovering since April 2020. Bloomberg Second Measure transaction data shows that Uber sales were up 104 percent year-over-year and Lyft sales were up 84 percent year-over-year in February 2022.
March 10, 2022 / Business

Domino’s grabs the biggest slice of pizza chain market share

From Second Measure
The pizza industry has been busy in the first quarter of 2022. In recent weeks, Little Caesars raised the price of its Hot-N-Ready pizza for the first time ever, Domino’s CEO announced his upcoming retirement, and Papa John’s CEO described 2021 as the biggest year in the company’s history. Consumer spending data reveals that Domino’s (NYSE: DPZ) is still the big cheese when it comes to national pizza chain market share, but Papa John’s (NASDAQ: PZZA) has experienced the most sales growth among major pizza companies since 2019.
March 3, 2022 / Business

With its upcoming public debut, Wag hopes to run with the big dogs

From Second Measure
As many Americans are returning to the office, pet owners are faced with the question of what to do with their pets while at work. That’s potentially good news for pet care companies, which struggled early in the pandemic as more people were staying home. In fact, the dog-walking platform Wag announced in February 2022 that it is planning its public debut via a SPAC deal. Its main rival, Rover (NASDAQ: ROVR), went public in August 2021, also through a SPAC merger. But pandemic recovery has differed for these two canine care companies.
February 25, 2022 / Business

Competition heats up among meal kit companies like Blue Apron and HelloFresh

From Second Measure
According to its most recent earnings call, profitability remains a long-term goal for Blue Apron (NYSE: APRN). The meal kit pioneer has faced increased competition from other meal kit companies in recent years. Additionally, the industry has seen challenges related to seasonal demand and high operational and marketing costs. But how does Blue Apron measure up against other meal kit competitors? We looked at a few of the major meal kit companies—including Blue Apron, HelloFresh, Home Chef, Marley Spoon, and Sunbasket—to see how market share, customer retention, and quarterly transactions per customer compare within the industry as of the end of 2021.
February 17, 2022 / Business

Which company is winning the restaurant food delivery war?

From Second Measure
When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in January 2022, sales for meal delivery services grew 7 percent year-over-year, collectively. The ongoing pandemic may also be driving more Americans to make their first meal delivery purchase. In January 2022, 51 percent of U.S. consumers had ever ordered from one of the meal delivery services in our analysis, up from 46 percent a year ago.
February 17, 2022 / Business

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

From Second Measure
When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. With the exception of year-end dips in 2020 and 2021, sales have been gradually recovering since April 2020. Our consumer spending data shows that Uber sales were up 84 percent year-over-year and Lyft sales were up 62 percent year-over-year in January 2022.
February 16, 2022 / Business

Valentine’s Day 2021 sales were rosy for 1-800-Flowers.com (NASDAQ: FLWS) and From You Flowers

From Second Measure
The COVID-19 pandemic brought disruption to the flower industry—from plummeting demand, forcing nurseries globally to destroy millions of flowers early in the pandemic, to the supply chain issues resulting in the global flower shortage more recently. Despite these issues, transaction data shows that sales among DTC flower upstarts jumped during the pandemic, particularly during holidays such as Mother’s Day and Valentine’s Day.
February 9, 2022 / Business

Consumers sprinted back to gyms in 2021

From Second Measure
After sweating out the early months of COVID-19, several national gym chains are finally experiencing a healthy increase in membership levels. Our competitive analysis of gym companies illustrates that U.S. customer counts steadily increased throughout 2021, and memberships at gym chains such as Crunch Fitness, Planet Fitness, and Anytime Fitness almost reached or exceeded pre-pandemic levels. Consumer transaction data further shows that Planet Fitness (NYSE: PLNT) continues to experience a significant spike in new customers every January, corresponding with the popular New Year’s resolutions to get fit or live a healthier lifestyle.