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As we Tweet and ‘gram our way into another year, social advertising remains a top focus for brands. In fact, top advertisers across verticals spending an average of 60-70% of digital budgets on social channels. But after a year fraught with a pandemic, a presidential election, and continued conversations of racial and social injustice, advertisers have been faced with a choice to join the conversation, or stay silent.

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DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

May 7, 2021 / Business

Fashion resale platforms outperform retailers during pandemic

From Second Measure
As environmentally-conscious consumers turn away from fast fashion and seek more sustainable alternatives, resale marketplaces have been on the rise. Furthermore, traditional retailers have started implementing new resale initiatives; Lululemon recently announced a resale program for pre-owned activewear, and Neiman Marcus launched a platform for its stylists to sell clients’ unwanted handbags and accessories.
May 7, 2021 / Business

Top 10 Fastest-Growing Flower Sites for Mother’s Day

From Similarweb
With Mother’s Day fast approaching and graduations around the corner, many shoppers are looking for last-minute gifts. Flowers are the go-to presents for these special spring events. This raises the question: Which flower websites are outperforming now? To answer this, we’ve compiled a list of the fastest-growing flower sites in the U.S. for the first quarter (Q1) of 2021. Keep reading to find out which industry trends are driving this growth.
May 7, 2021 / Business

Best Buy’s Dominance

From Placer
When we covered Best Buy’s strong start to 2021, we noted that the brand was positioned exceptionally well for the recovery period. And while our overarching affection for the brand and its powerful strategic decisions are clear at this point, recent data only deepens our expectation for a very strong 2021.
May 7, 2021 / Business

2021 Cannabis Delivery Spend Up 146% YOY

From Edison Trends
Another 4/20 has come and gone. The annual cannabis holiday has only continued to grow as cannabis slowly becomes decriminalized and legalized state by state. In our research from last year, we found that 4/20 national online spend was up 108% compared to 2019. To see if 2021 follows the trend of increased online spend on cannabis, Edison Trends took a deep dive into over 12,000 transactions.
May 7, 2021 / Business

Rental Car Prices Revving Up

From Earnest Research
With U.S. COVID cases receding and travel increasing once more, rental car firms are seeing demand sharply increase. However, having sold a larger portion of their fleets last year to generate cash, the lack of supply is now driving customer prices to record highs.
May 7, 2021 / Business

2020 Data Confirms Vietnam as One of the World’s Most Dynamic Mobile Gaming Markets

From AppAnnie
Southeast Asia is a major region for mobile gaming growth — with markets seeing up to 55% growth in consumer spend. Vietnam is a major market in terms of both being home to a stronghold of mobile apps and game publishers as well as having a heavily mobile-first consumer base.
May 6, 2021 / Business

Peloton Earnings: Turning Up the Resistance

From Similarweb
Heading into the print on May 6, we used Similarweb’s alternative data to analyze Peloton’s (PTON) unique users and payment referral traffic as a window into F3Q21 earnings. Peloton is in a tricky spot right now. Shares are down 35% year-to-date, as investors question the sustainability of elevated pandemic growth levels.
May 6, 2021 / Business

Which Consulting Firms Hire The Top Talent?

From Revelio Labs
Consulting firms have long been a career launching pad to young professionals, promising a feather in the proverbial career cap to employees in exchange for grueling work hours. A key part of this bargain is that consulting firms select top students which add to the prestige of the firm itself.
May 6, 2021 / Business

Retail Trends Report

From Placer
The retail landscape is changing, but the last year has proven the fundamental importance and centrality of physical retail. The result is not a doomsday, retail apocalypse scenario but instead a newer, more sophisticated ecosystem that places emphasis on the full range of value driven by an offline location.
May 6, 2021 / Business

Characterizing the “Whales”: Mining In-App Purchase E-Receipts Data

From Measureable AI
“Whales” are usually referred to as a small group of people who contribute a large percentage of revenues in successful games. These users’ purchasing behavior can be very different from regular users. Previous studies showed that 1% of the users are responsible for over 59% of the revenues on iPhone’s marketplace in the US.
May 5, 2021 / Business

Placer Bytes: Macy’s New Plan and Floor & Decor

From Placer
Admittedly, we have always taken a more bullish approach to Macy’s. The willingness to try new concepts and strategically deploy rightsizing efforts are elements that deserve recognition. But in light of the recent announcement of an expansion of Backstage “store-within-a-store” efforts, we felt it necessary to dive in once again.
May 5, 2021 / Business

23andMe SPAC: Everything You Need to Know About the Genetic Testing Giant

From Similarweb
From taste preferences and health risks to ancestry links, 23andMe, provides direct to customer (DTC) home genetic testing kits that give customers insights into their genetics. All customers need to do is spit into a tube. But that’s not all. 23andMe is on a mission to disrupt what it believes to be a dysfunctional healthcare system.
May 5, 2021 / Business

“May the Fourth” Drives Growth in Star Wars Streaming and Mobile Games

From AppAnnie
In 2020, top Star Wars mobile games saw over a 900% increase in downloads on Star Wars Day. Today, Disney+ will be releasing Star Wars: The Bad Batch to coincide with Star Wars Day (“May the Fourth”) — an annual celebration of the franchise’s dedicated fanbase. Last year, Disney+ released an eight-episode docuseries with behind-the-scenes footage from The Mandalorian.
May 5, 2021 / Business

Trading Gasoline Futures

From Advan
One of the largest moves we have ever seen in our data is that of gas station visitors and miles driven. Americans drive more now than they ever did, pre-pandemic and all. What is the best way to trade this data? According to the analysis below, Gasoline Futures.
May 4, 2021 / Business

Placer Bytes: Planet Fitness & Sprouts

From Placer
The wider fitness sector is seeing all the signs of a significant offline recovery, and one brand that could be poised for a huge year is Planet Fitness. Planet Fitness, one of our 2021 winner predictions, hit an impressive milestone the week beginning April 12th.
May 4, 2021 / Business

Facebook Revenue Surges: How Super Niche Brand Advertising Adds Up

From MediaRadar
We all know that eCommerce soared last year—and it’s not slowing down in 2021. In March, online sales were up 49% year-over-year (YoY), making this the biggest increase since July 2020 when Americans received their first round of stimulus checks. Despite vaccines, people are still shopping online and it makes sense that brands are buying ads in the digital space.
May 4, 2021 / Business

JD-LON Makes Sport of US Expansion

From Consumer Edge Research
JD-LON’s success in its home market has come from building brands that resonate with specific customer segments, tailoring each brand’s assortment and image for the target audience. But with North American expansion key to its growth strategy, can the company recreate the allure across the Atlantic?
May 3, 2021 / Business

Macro Views from Spring 2021

From ETR Research
We are excited to show you several data points and macro takeaways from our Spring Technology Spending Intentions Survey and COVID-19 Impact drill down series, citing participation from 1,500 IT decision-makers.
May 3, 2021 / Business

SHEIN accelerates app growth, further distancing itself from competitors

From Apptopia
SHEIN, a women's clothing brand based in China, has taken the digital fashion world by storm. For the past several years, its app has ranked as the top performing fast fashion app of the market. Given its current performance, its reign is unlikely to be cut short.
April 30, 2021 / Business

Has Streaming Hit Saturation?

From Consumer Edge Research
The number of video streaming services has exploded over the last year, with several content providers launching their own platforms. And while there’s always consumer appetite for new channels, room on the Roku doesn’t necessarily translate to room in their wallets.