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Foot traffic analysis for hotels around the US showed vastly different trends over the holiday season. Compared to the first week of November, hotels in Florida saw a foot traffic uptick of 20% in the week of December 22 - 28, and up 40% in the week between Christmas and New Year, as Americans flocked to warmer climates.

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Placer

Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.

January 14, 2021 / Business

Costco’s December and Mall Holiday Analysis

From Placer
Costco began 2020 with significant year-over-year growth in January and February, and a slight increase in March before seeing the effects of COVID take over in April. Yet, by July, visits were back to year-over-year growth even as visit durations increased giving the brand the combined benefits of more visits and more impactful visits, likely indicating larger basket sizes.
January 13, 2021 / Business

More J.C. Penney closures reported amidst pandemic.

From Unacast
J.C. Penney recently announced the closures of 154 stores across 38 states. We decided to look at the affected stores to find out how their human traffic patterns have been impacted by COVID-19 policies in their respective states.
January 13, 2021 / Business

2020 Recap: How the Internet Held Up During a Global Pandemic

From Ookla
There was major concern last year that the internet might fail under the pressure of increased use as COVID-19 drove unparalleled waves of remote work and schooling. We watched internet performance carefully using data from Speedtest Intelligence® as conditions changed in different areas of the world. Now we’re back to assess what happened during the year as a whole.
January 8, 2021 / Business

Caber-yay! Deep Dive on Wine/Spirits Delivery Growth

From Consumer Edge Research
Among the list of COVID-19 winners and losers, Wine & Liquor stores stand out as clear winners. Brick-and-mortar locations were considered essential businesses in many states and were allowed to stay open while other retailers shuttered, and both online and offline outlets benefitted from the closure of restaurants for seated dining.
January 8, 2021 / Business

Pre-Christmas Grocery Boost

From Placer
Black Friday did not produce surges of their usual magnitude. Super Saturday weekend was strong but the day itself still lower than 2019 levels, and even Turkey Wednesday fell short for many grocers. Yet, like they have proven all year, the grocery sector is uniquely capable of adapting to the current challenges. And once again, even where other days fell short, the sector found another boost.
January 7, 2021 / Business

Games and interactive media earnings rose 12% to $139.9B in 2020

From SuperData
SuperData, a Nielsen company, today is releasing its 2020 Year in Review report focusing on the health of digital games and interactive media market, the impact of COVID-19 on games and brands, and likely gaming trends in 2021. Overall, digital games alone earned $126.6B in 2020, up 12% year-over-year in a year where audiences were forced to stay home and interact remotely.
January 7, 2021 / Business

How are Energy Companies Advertising During Transition?

From MediaRadar
Energy use, especially in how it relates to climate change and global reform, is a big issue. But after a year of big issues—it’s easy to overlook changes in the energy sector in favor of those that seem more urgent. However, many of these issues are closely related. Pandemics share many of the same root issues as climate change. Plus, COVID-19 impacted climate change in complicated ways.
January 6, 2021 / Business

The digital ad winners & losers of 2020

From Pathmatics
2020 has come and gone in a flash. It feels like yesterday we were introducing this year’s Super Bowl ads and obsessing over March Madness. Now, we’re talking about the biggest Cyber Week on record and the art of copywriting during the pandemic. The year was filled with highs and lows, advertising campaigns never to be forgotten, and ones you wish you could (looking at you, moldy Whopper). Without further ado, check out a few of advertising’s winners and losers of 2020.
January 6, 2021 / Business

Bed Bath & Beyond, Walgreens

From Placer
In this Placer Bytes, we dive into the Q4 performances of Bed Bath & Beyond and Walgreens to see how they ended their 2020 campaigns. Last year, we marked Bed Bath & Beyond as one of the brands we expected to emerge as a winner in 2020. And it certainly appeared to be on that path, posting same-store sales gain for the first time since 2016. But what about Q4?
January 5, 2021 / Business

Fitness Apps and Websites Remain Scarce Across OTT Channels

From MediaRadar
As we swing full-force into 2021, many people are making resolutions for the new year. Among the most popular? Getting fit. Fitness advertising traditionally spikes in January. And in the COVID era, fitness apps and websites become particularly important as users plan to get fit at home without breaking the bank.
January 4, 2021 / Business

2 Ways the Pandemic Shifted B2B Advertising

From MediaRadar
This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries.
December 30, 2020 / Business

2021 Winners – Early Predictions

From Placer
2020 was a uniquely challenging year for the world of offline retail, but it also presented an opportunity to truly appreciate its value. The resilience of consumer demand and the ongoing ability of many brands to continue driving engagement and interest, even amid the pandemic, served as a huge testament to the retail landscape’s strength.
December 29, 2020 / Business

Amazon Fresh – A Breakdown Report

From Placer
In a year where grocery dominated headlines for all the right reasons, the sector also saw the addition of a new Amazon foray into grocery, Amazon Fresh stores. The focus on a strong, technologically backed shopping experience and value pricing seemed like a winning mix.
December 28, 2020 / Business

Puma, New Balance & Nike Marketing Trends in November

From Pathmatics
Though quarantine is keeping us at home, Americans aren’t worried about getting all dressed up with no place to go. The sneaker craze continues, so top athletic footwear companies are still putting out new designs. Let’s dive into Pathmatics marketing intelligence and take a closer look at how three of the biggest sneaker companies—Nike, Puma, and New Balance—advertised their new products throughout the month of November.
December 24, 2020 / Business

Google Pay relaunches to #1, ahead of Venmo and Cash App

From Apptopia
Just over a month ago, Google Pay relaunched with new features: tap-to-pay, peer-to-peer, personal finance aggregation, customizable deals, and other traditional banking services. Some have compared the app to Venmo, but I’d say that Google Pay is now more all-encompassing.
December 24, 2020 / Business

Analysis From ATTOM Reveals Fresh Take on Grocery Stores Impacting the U.S. Housing Market

From Attom Data Solutions
ATTOM Data Solutions, curator of the nation’s premier property database, today released its annual 2020 Grocery Store Wars analysis, which shows how living near a Trader Joe’s, a Whole Foods or an ALDI might affect a home’s value – as a homebuyer based on home price appreciation and home equity, or as an investor looking for the best home flipping returns and home seller ROI.
December 24, 2020 / Business

Super Saturday 2020

From Placer
Black Friday took an expected fall in 2020, and the loss of Thanksgiving traffic entirely alongside these dips created significant year over year visit declines for that entire weekend. But Super Saturday has a unique ability to give brands a boost, and there are indications that this year’s iteration may have significantly softened the negative blow.
December 23, 2020 / Business

Online Wins! But Offline Doesn’t Lose…

From Consumer Edge Research
At this point, it should be unsurprising to hear that online sales grew faster than offline during Black Friday week, when customers in previous years have formed lines blocks long to catch early deals and it used to be that parking spaces at malls took hours to find.
December 23, 2020 / Economy, Business

COVID-19 webinar summary: 5 key points on Asia Pacific hotel performance, 17 December

From STR
Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in the Asia Pacific region. Demand gradually improving in Mainland China
December 23, 2020 / Business

Retail Analysis – 30,000 Feet View

From Placer
While there are clear benefits to diving deep into the specific performances of key brands, there is also a value in stepping back to look at the retail space from a wider perspective. So, how has the recovery unfolded as 2020 comes to a close? We dug into industry analysis insights to see.