Two weeks ago, McDonald’s rolled out its latest celebrity meal in collaboration with K-pop sensation BTS. In addition to a BTS-branded 10-pc Chicken McNugget meal, the partnership promises to provide exclusive content throughout the month, which can be accessed through its mobile app. The campaign will run through June 20th and will be available in nearly 50 countries. This partnership comes after two previous celebrity meals with Travis Scott and J Balvin.
SHEIN, a women's clothing brand based in China, has taken the digital fashion world by storm. For the past several years, its app has ranked as the top performing fast fashion app of the market. Given its current performance, its reign is unlikely to be cut short.
Last week, Coinbase (COIN) IPO’d. This highly anticipated event exceeded expectations, as Coinbase’s valuation reached over $80 billion after its first day of public trading. It also marked a turning point for cryptocurrency, which is now well on its way to wide acceptance. In its first week as a public company, Coinbase’s four main apps were downloaded about 2.7M times total, 2.3M of which were for its Coinbase - Buy & Sell Bitcoin app. All of its apps, except Coinbase Card, broke their lifetime records for single-day downloads and daily active users (DAU).
Everyone’s talking about non-fungible tokens, or NFTs. Whether this craze is a flash in the pan or a major shift for the blockchain economy, one thing is certain: NFTs, and NFT enthusiasts, are going mobile. Investment, trading, and crypto apps received a lot of attention over the past few months as crypto prices soared and investors like Roaring Kitty made trading more interesting. In fact, Robinhood, TD Ameritrade, Webull and more broke their lifetime records for engagement during the Game Stop saga.
Puzzle and Strategy were the two highest grossing games categories in the US in 2020. Puzzle performed better on iOS, while Strategy performed better on Google Play. As we navigate the post-IDFA world, we expect both of these categories to continue to bring in the biggest bucks. However, Puzzle games, with their slightly simpler gameplay, may have the potential to overtake Strategy in 2021.
Paramount+ launched on March 4th in a similar fashion to how HBO Max launched in May 2020, in that it took an existing app (CBS // HBO NOW) and simply transitioned it into a new product. This certainly lends itself to a lower number of downloads than a true new app launch would have as there are a number of existing users who will continue to use the service but do not require a new install.
The mobile game Top War caught my eye as I watched it begin to rise up the grossing charts. On the surface, what stood out most to me was that it's not owned by one of the major players I’m used to seeing in the top charts. In fact the publisher is simply named 'Topwar Studio' after the game's namesake. After doing some light googling, I didn’t come across much on the game besides a few gameplay review videos on YouTube. Let’s poke and prod a little bit and get into what the game is, it’s performance thus far, and how it's faired against its competition.
Superstores and wholesale retailers saw strong growth in downloads and engagement in 2020. We attribute this to consumers being especially focused on affordability and bulk buying this year. You can learn more about this consumer trend, and all the retail performers who benefited, in our joint analysis with Semrush.
The digitization of money and banking was inevitable. The pandemic merely accelerated its adoption. 2020 forced us to finally download our bank's app (if we hadn't already) and take all of our transactions online. As a result, finance apps hit record highs for both downloads and user sessions in Q4. To unpack the recent growth of the fintech space, we sat down with mobile and banking experts from Adjust, MoEngage, Visa, Current and Kredivo. Together, we identified the key trends and success strategies of the past year.
January is well-known to be the biggest month for health and fitness app activity, so let's take the data out for a spin and see what we can determine. We'll start high level and then drill down into the performance of several Health & Fitness subcategories for the United States.
The US version of Discovery Plus officially launched one month ago. Since then, the mobile app has been downloaded about 3.3 million times total across iOS and Google Play. Discovery+ labels itself as “the only streaming service with the greatest real-life entertainment from your favorite TV brands— including HGTV, Food Network, TLC, ID, Animal Planet, Discovery Channel.”
What an interesting discussion wallstreetbets and GameStop have provided for us. I can’t imagine too many people reading this article are unaware of the situation with the wallstreetbets Reddit thread and GameStop's stock price, but if you are, this is a wonderful explainer.
Shopping habits changed in 2020. Instead of wandering into brick-and-mortar businesses, we spent hours window shopping on the internet. And, if you’re anything like me, you relied a little too heavily on that “Add to Cart” button for a quick rush of quarantine-style serotonin. The proof? Other than the pile of boxes in the corner of my room? US Shopping app sessions increased 65.9% YoY in Q4. A session occurs every time someone opens and uses an app. More sessions, more sales.
Just over a month ago, Google Pay relaunched with new features: tap-to-pay, peer-to-peer, personal finance aggregation, customizable deals, and other traditional banking services. Some have compared the app to Venmo, but I’d say that Google Pay is now more all-encompassing.
On December 5th - 6th, Netflix gave all of India a free trial called it “StreamFest.” The company ended up extending the offer another two days but we can already tell people have definitely taken advantage! StreamFest enabled the Netflix mobile app to hit its lifetime high in terms of daily global and Indian downloads with 1.3M and 800k, respectively.
HBO Max is now the fastest growing major streaming video service in the United States. Since its launch week in May, it has grown daily active users 242%. Three days after Max’s debut, the app hit a lifetime high for daily downloads with 225k.
Most people predicted that online dating would take a hit from the pandemic. And at first, they were right. The dating app market took a nose dive in March by almost all metrics. Daily downloads of the top 20 dating apps in the U.S. hit their lowest point mid-April, just breaking 150K (between all of 'em).
Top platform apps as a grouping have added more than half a million daily active users in the United States between November 2019 and November 2020. This is an increase of 21%. Platform apps are the apps contractors use to execute the services of companies like Uber, Grubhub, Instacart, etc.
We've picked out the top mobile app happenings from this Black Friday holiday weekend. We’re reviewing data in the United States from Thanksgiving day through Cyber Monday. Mobile app sessions of shopping apps in the US hit 1.29 billion, a record for the holiday weekend. The large retailers are first up.
Best Buy is in for their best holiday season yet. The company, which launched Black Friday deals over the weekend, is seeing huge app growth. Yesterday, November 24, the app achieved approximately 1.15 million daily active users, an all-time high for the app according to Apptopia record.* Last week was the first time the app hit the 1-million milestone.