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STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

December 23, 2020 / Economy, Business

COVID-19 webinar summary: 5 key points on Asia Pacific hotel performance, 17 December

From STR
Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in the Asia Pacific region. Demand gradually improving in Mainland China
December 22, 2020 / Economy

China much closer to recovering ADR than Europe and the U.S.

From STR
In April 2020, as part of the significant economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels. Since that point, rates in all three regions have improved, but hotels in China are much closer to reaching pre-pandemic ADR.
December 10, 2020 / Travel

COVID-19 webinar summary: 5 key points on Total Accommodations Update, 3 December

From STR
Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in alternative accommodations.
December 8, 2020 / Travel

How U.S. drive-to leisure destinations transitioned from summer to fall

From STR
In a recent blog post, we covered how the summer months provided U.S. hotels with an increase in leisure travelers, a welcome change that lifted the industry from the pandemic performance lows of the spring. Naturally, we expected that leisure travel to dry up and overall hotel performance to retreat due to the return to school and a persistent lack of corporate and business travel.
December 4, 2020 / Travel

5 key points on Latin America hotel performance

From STR
Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in the Latin America region. Some markets heading in the right direction
December 4, 2020 / Travel

Tales from Turkey: ADR conundrum in 2020

From STR
Turkey’s hotel average daily rate (ADR) has grown exponentially in recent months despite the global pandemic depressing rates most everywhere else in the world. Globally the impacts of COVID-19 have weighed heavily on hotel performance, but in Turkey, several unique macroeconomic factors have aligned to impact rate over and beyond the effects of the pandemic.
November 19, 2020 / Economy

U.S travel demand: state-level recovery lines

From STR
Most of the U.S. continues to see a sizable gap in weekly demand when measuring this year vs. last year (TY/LY). After STR’s October update, 44 states experienced less room demand through the week ending 7 November (week no. 45 of the year).
November 4, 2020 / Economy

COVID-19 webinar summary: 5 key points on U.S hotel performance, 27 October

From STR
With new COVID cases on the rise and risk mitigation the name of the game, most companies will continue working from home and business travel will remain negligible, stymying further RevPAR improvement.
November 3, 2020 / Travel

Tourism After Lockdown: How COVID is reshaping attraction experiences

From STR
In late August and early September 2020, STR conducted quantitative research using STR’s Traveler Panel. We set out to examine attitudes to travel in this ‘new COVID world’ and to evaluate early experiences among travelers at a time when many economies were reopening and the industry was seeking to capitalize on pent up demand.
October 19, 2020 / Travel

Tourism After Lockdown: Accommodation Preferences

From STR
In late August and early September 2020, STR conducted quantitative research using STR’s Traveler Panel. We set out to examine attitudes to travel in this ‘new COVID world’ and to evaluate early experiences among travelers at a time when many economies were reopening and the industry was seeking to capitalize on pent up demand.
October 13, 2020 / Travel

Tourism After Lockdown: Taking the Pulse of Travel

From STR
The twists and turns of the COVID-19 pandemic have contributed to seismic changes in tourism, which has included the cessation of international travel for some countries. As a whole, we have witnessed long-lasting shifts in consumer behavior and attitudes, producing an increase in active travel, soaring levels of e-commerce and, yes, even ballooning rates of pet ownership.
October 12, 2020 / Economy

Europe’s recovery from the last recession

From STR
Major economies in Europe, including the U.K. and those in the Eurozone, recently confirmed what we already suspected. Economies across the continent have entered an economic recession because of the impact of COVID-19—an impact that has been devastating for the hospitality industry.
October 8, 2020 / Travel

5 key points on Asia Pacific hotel performance

From STR
Mainland China hotel performance is steaming, while occupancy in the Asia Pacific region (excluding Mainland China) presents low occupancy levels overall. U.S. occupancy has remained mostly flat in recent weeks even with a lift from post-natural disaster demand. Recovery in Europe, Australia and New Zealand is also flattening.
October 6, 2020 / Economy

Where is Brazil in the recovery cycle?

From STR
Brazil, like many nations, has lifted COVID-19-related entry restrictions for travelers and provided an additional flow of demand for reopening hotels. However, reopening measures are determined on a state level. How has this affected Brazil’s recovery?
September 17, 2020 / Travel

COVID-19 webinar summary: 5 key points on Europe hotel performance, 10 September

From STR
How does Europe compare to other regions in the recovery cycle? China hit a 69.4% occupancy level on 18 August, the highest level during the time of the pandemic. Since that date, however, China has started to fall back a bit. During the first weekend of September (4-6 September), the market posted 57.6%, 57.5% and 57.9% occupancy levels, respectively.
August 12, 2020 / Travel

5 key points on European hotel performance, August Update

From STR
While Germany boasts the most open hotels in Europe, U.K. hotels are opening the fastest having started July with 70% of hotels closed and ending the month at just 20% hotels closed. European hotel occupancy is significantly healthier moving into August, with coastal markets in many countries experiencing the strongest recovery.
August 7, 2020 / Travel

Europe’s summer season is at stake, can it be salvaged?

From STR
July and August are two of Europe’s most important months for hotels with travellers spread across the continent on summer holidays. However, it is no secret that summer looks much different this time around for Europe due to the global impact of the COVID-19 pandemic. Occupancy (for reporting hotels) for the week ending with 18 July shows that most European countries are somewhere between 20-40% in occupancy.
July 29, 2020 / Travel

5 key points on U.K. and Ireland hotel performance

From STR
While ADR has declined since the end of 2019, the decline is modest compared to Ireland’s significant demand loss over the same period. Peaks in rate over the past few weeks indicate healthy weekend leisure travel.
July 6, 2020 / Travel

5 key points on Europe hotel performance

From STR
For the week ending 28 June, occupancy of open hotels in European countries ranged from 10%-40%. Among those countries, Israel posted the highest occupancy level (41%), followed closely by France (34%) and Spain (32%). Regional markets in Europe are leading the recovery while main cities have lagged. For example, Finland Provincial posted the country’s highest occupancy level (66%), while Helsinki occupancy was 23% for the week ending 28 June.
July 2, 2020 / Travel

Impact on forward hotel bookings in key European markets

From STR
The COVID-19 pandemic has caused unprecedented challenges for global hospitality, with travel restrictions and lockdown measures forcing hotel closures and performance declines that exceed the levels witnessed during the global financial crisis and other challenging times for the industry. An area of the industry where the impact continues to evolve is business on the books, or reservations booked for future dates.