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Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.

June 11, 2021 / Travel

Traveling Into a Post-COVID World

From Consumer Edge Research
With the travel industry among the hardest hit in the last year, this year’s rebound has given hope to many firms. However, much of the surge is taking place in rebooked spend, so our CE Transact Credit Card data and CE Web hotel booking data are telling a different story. In today’s Insight Flash, see how new travel spend in the last month has differed among US and UK cardholders, which continent is seeing the biggest rebound in bookings, and where property inventory has been coming back.
June 9, 2021 / Business

Taking a Bite Out of Online Dental

From Consumer Edge Research
As more and more of the healthcare industry shifts to e-commerce solutions, Smile Direct Club and Byte have chomped away at the dental market with their online offerings. In today’s Insight Flash, find out where these companies are making the strongest inroads and what cross-shop behavior says about the overall customer appetite for online healthcare.
June 4, 2021 / Economy

Understanding Whether Weather Impacted TX Grocery

From Consumer Edge Research
Winter Storm Uri in February of this year ravaged much of the country, with the strongest impact in states with little snow experience such as Texas. But not all businesses were plowed under by the storm. Grocers actually saw a lift in sales in the days prior as snow-shy shoppers stocked up on essentials in anticipation of rough road conditions and grocery closures. In today’s Insight Flash we take advantage of our partnership with WeatherOptics and our newly launched WeatherOptics Signal dashboards to dig into which grocers were the most impacted
May 28, 2021 / Business

Are Department Stores Getting a Second Life?

From Consumer Edge Research
Two years ago, the death knell seemed to be sounding for department stores as shoppers gravitated towards e-commerce sites and shopping on their sofas. Post-pandemic, however, the couch has lost it allure and many department stores have seen sales gains above consensus in the most recent quarter.
May 25, 2021 / Economy

Did the Colonial Pipeline Hack Take the Gas Out of Consumer Spending?

From Consumer Edge Research
When Colonial Pipeline was hit with a ransomware attack that forced it to shut down operations, millions of consumers on the East Coast were faced with long lines at gas stations and skyrocketing fuel prices. Although the press was awash in pictures of people hoarding gas in plastic shopping bags, how much impact did the shutdown really have?
May 21, 2021 / Business

Online Auto Vrooms Into the Spotlight

From Consumer Edge Research
The flight to the suburbs coupled with a fear of human contact has been a boom for online auto sales. Although some may have anticipated a post-pandemic slowdown, VRM’s recent strong performance indicates otherwise. In today’s CE Web Insight Flash, we compare VRM performance (including our unique ability to split out eCommerce vs. TDA) to that of CVNA and SFT in terms of unit growth, ASP, and vehicle model year trends.
May 18, 2021 / Economy

Do UK Restaurant Reopenings Register Revenue?

From Consumer Edge Research
With the first set of restaurants allowed to open for indoor dining in the UK May 17th, we are taking a look at how things have changed since outdoor dining opened on April 12. We examine shifts in popularity for different restaurant subindustries as well as how much momentum online ordering has been able to retain. These trends provide important insight into how the next few weeks may evolve as additional restrictions are lifted.
May 17, 2021 / Business

Seeing Online Eyewear More Clearly

From Consumer Edge Research
Very few industries combine fashion and function as well as eyewear. And state-by-state regulations that mandate optometrists performing exams in “two-door” states operate separately from opticians filling prescriptions provide a clear separation between medical necessity and personal indulgence. This combination has led to peak conditions for the nascent online eyewear subindustry.
May 11, 2021 / Business

Streaming Music Turns Up the Volume

From Consumer Edge Research
As wifi and unlimited cellular data become more pervasive, so too has streaming music. Gone are the days of paying a dollar per song and then trying to manage device storage by pulling them down from and adding them back to the cloud.
May 6, 2021 / Culture

Who is Getting Left at the Altar In the Wedding Rebound?

From Consumer Edge Research
With social distancing guidance easing, many couples are taking advantage and throwing wedding celebrations that they had deferred last year. In today’s Insight Flash, we examine how wedding industry dynamics have changed since 2019, including which brands are benefitting the most from resurging nuptials, how wedding sizes are changing, and how these changes are different by geography.
May 4, 2021 / Business

JD-LON Makes Sport of US Expansion

From Consumer Edge Research
JD-LON’s success in its home market has come from building brands that resonate with specific customer segments, tailoring each brand’s assortment and image for the target audience. But with North American expansion key to its growth strategy, can the company recreate the allure across the Atlantic?
April 30, 2021 / Business

Has Streaming Hit Saturation?

From Consumer Edge Research
The number of video streaming services has exploded over the last year, with several content providers launching their own platforms. And while there’s always consumer appetite for new channels, room on the Roku doesn’t necessarily translate to room in their wallets.
April 27, 2021 / Business

How POSH is Making Its Mark

From Consumer Edge Research
Poshmark has been making its mark on luxury retail by providing a popular marketplace for both reselling goods and listing new items. With the company newly launched as part of our CE Web data to complement our existing CE Transact offering, in today’s Insight Flash we dig into trends vs. the larger consignment space, how the company has performed vs. its largest competitors, and what average selling price looks like by department.
April 23, 2021 / Business

TPR Building a Tapestry of Luxury on Two Continents

From Consumer Edge Research
Luxury names have seen strong growth in the US as stimulus checks have gone towards splurge purchases like handbags. At the same time, new lockdowns and minimal tourism have put a strain on their European businesses. And while European retailers like LVMH have reported strong results, how will US-based companies like Tapestry fare? Today’s Insight Flash takes advantage of strong correlations in our CE Transact data for Tapestry DTC sales in both the US and UK to examine trends across its brand portfolio in both countries, including spend by brand and average ticket differences.
April 20, 2021 / Real Estate

Bringing Home the Success of Online Real Estate

From Consumer Edge Research
Among the many afteraffects of The Great Reshuffling has been a shift in the drivers of online real estate success. Our CE Web data track these drivers for the instant buying businesses of Offerpad, Opendoor, and Zillow, and shows how the companies are adjusting to declining listings. In today’s Insight Flash, we evaluate what is happening for each in terms of ASP Growth and the ratio of homes sold to homes acquired, as well as which states are more exposed to homeowners versus renters. Since the beginning of the year, Opendoor’s Average Selling Price (ASP) growth has consistently outperformed Zillow’s. Opendoor’s ASP growth has trended within a 13-27% band since mid-January, while Zillow’s has been about 5% lower in an 8-22% range.
April 16, 2021 / Economy

Betting on Online Gambling

From Consumer Edge Research
As opportunities for watching sports have become more limited in the last year, opportunities for betting on sports have proliferated. Online gambling has been a popular activity since Americans first had internet access, but today’s Insight Flash digs deeper into specific recent trends including acceleration in the subindustry’s growth, loyalty to specific services, and how trends vary by US State. Since the beginning of 2019, spend for Online Gambling in the US has outpaced other Leisure and Recreation subindustries by a large margin.
April 13, 2021 / Business

Roblox Performance More Than Just Fun and Games

From Consumer Edge Research
The video game space has evolved massively from the original Pong release to consumer. As gaming has moved online, new models have emerged to capture consumer leisure time and dollars. Roblox has been able to capitalize on one of the newest trends, user-generated content. But is the company just riding an industry wave? In today’s Insight Flash, we combine our US and UK Transact data with our newly-launched Roblox CE Web data to examine the company’s prospects.
April 9, 2021 / Business

Online Personal Care At the Razor’s Edge of Innovation

From Consumer Edge Research
Historically, success in personal care has meant winning precious shelf space from brick-and-mortar retail giants. This has created a large barrier to entry for new brands and left entrenched standbys with the lion’s share of the market. A recent faction of upstarts, however, has turned this model on its head by offering personal care products directly to consumers through their own websites. In this week’s Insight Flash, we look at some of these brands to see which ones have the highest spend growth, how loyal their customers really are, and whether cross-shopping implies that there may be consolidation in the space. Over the last year, Billie and Manscaped have seen the highest y/y direct-to-consumer spend growth, although it has decelerated from triple-digit levels in early 2020 to 37% for Billie and 24% for Manscaped in February 2021.
April 7, 2021 / Business

Bringing the Clothesline Online

From Consumer Edge Research
In today’s Insight Flash, we take advantage of our newly launched UK channel data to do a deep dive on how online shopping behavior has changed in the Apparel, Accessories & Footwear world since the COVID-19 Pandemic. We break out online vs. offline spend growth for the overall industry and included subindustries, as well as the percentage of sales through each channel by subindustry. For Apparel, Accessories & Footwear in the UK, online growth outpaced offline growth even in 2019. Online spend growth was positive for the first seven months of 2019 while offline growth was negative. And even though online trends turned negative in the next few months pre-pandemic, offline trends were more negative still.
April 5, 2021 / Economy

LULU Keeps Turning COVID Lemons into Lululemonade

From Consumer Edge Research
Lululemon has been one of the most successful companies to translate pre-pandemic to post-pandemic prosperity. While some of this has been due to style trends favoring athleisure wear over business casual for work-from-home, the company has also made several successful strategic decisions to support this growth. In today’s Insight Flash, we leverage the online/offline channel breakouts available in CE Transact US and CE Transact UK transaction data, as well as the Men’s vs. Women’s product categorization available in CE Web, to better understand the drivers of this growth. In both the US and UK, Lululemon’s success has far outpaced the Footwear/Athletic Apparel subindustry.