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Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.

July 20, 2022 / Business

Does the Prime-Grubhub+ Tie-Up Spell a New Model for Ecomm Loyalty?

From Consumer Edge Research
Amazon’s Prime program has vastly expanded its features over the years – adding streaming media, discounts at Whole Foods, and a recently announced free year of Grubhub+/Seamless+. Will tying in with other loyalty programs provide a boost to subscriptions? In today’s Insight Flash, we examine cross-shopper behavior to assess the desirability of the partnership, as well as looking at retention for Grubhub+ and whether new Prime subscribers have been slowing.
July 18, 2022 / Economy

What to Make Out of UK Macro

From Consumer Edge Research
With Johnson’s resignation and new leadership on the horizon, the overall state of the UK economy is becoming more important to monitor. In today’s Insight Flash, we review the tools available in CE Transact UK for understanding overall UK spend, for looking at spend by country, and to understand which industries are driving the total growth. UK consumer spend on debit and credit cards has been growing at about 10% above pre-pandemic levels (on a three-year basis) since calendar Q2 2021.
July 13, 2022 / Business

Spending 7/11 on 7-Eleven

From Consumer Edge Research
With high gas prices continuing to impact consumer spend, delivery startups gaining market share, and, well, the fact that it’s the eleventh of July, it’s only appropriate to take a deep dive into the world’s largest convenience chain 7-Eleven. In today’s Insight Flash, we take advantage of our ability to separate the company’s fuel versus ex-fuel sales to assess performance versus the overall Convenience subindustry, examine how often its customers cross-shop competitors, and look at how demographics differ between the two sides of the business.
July 11, 2022 / Business

Does Zalando Still Have Zazzle?

From Consumer Edge Research
Zalando is blaming its recent woes on broader industry trends. But although other European online fashion retailers are also seeing slowing sales, is there more to the story? In today’s Insight Flash, we compare Zalando’s recent spend growth to the broader industry, break down trends for urban shoppers versus the total UK, and look at whether new customer acquisition has slowed.
July 4, 2022 / Business

Breaking Down the Macros

From Consumer Edge Research
A volatile economic environment has caused large swings in performance for many companies, making it more important than ever to understand the macroeconomic trends affecting all merchants. In today’s Insight Flash, we highlight several analyses that are part of Consumer Edge’s unique suite of macro products, looking at y/y growth in total spend, spend cut by demographics, and which industries and subindustries are most impacted by spending trends in a particular demographic.
June 29, 2022 / Business

Are International Airline Sales Flying High After Policy Changes?

From Consumer Edge Research
On June 10, the US government removed a restriction that travelers flying in from other countries needed to show a negative COVID-19 test to enter the country. This restriction was a potential barrier not only to foreign tourists, but to US citizens who were hesitant to travel abroad and risk getting stuck in a foreign country. In today’s Insight Flash, we look at spend growth on international airlines for US travelers and US airlines for UK travelers to determine the extent to which the policy change has boosted foreign travel.
June 21, 2022 / Business

A Spending Jubilee in the Queen’s Honor

From Consumer Edge Research
Earlier this month, the UK experienced a rare Platinum Jubilee in honor of Queen Elizabeth II. In today’s Insight Flash, we take advantage of our ability to pinpoint exact transaction dates in our UK Transact data to look into how shoppers celebrated during the four-day bank holiday Thursday June 2 to Sunday June 5. In general, there wasn’t a dramatic change in total UK spending. The week before and the week of the Jubilee saw spend 13% and 14% higher than the first week of January, below the spend lift seen in the week before the Early May Bank Holiday.
June 15, 2022 / Business

Amusement Parks Heating Up With Memorial Day Temps

From Consumer Edge Research
A particularly warm Memorial Day weekend this year provided perfect weather for beaches and grilling, as well as visiting theme parks and outdoor attractions. In today’s Insight Flash, we take advantage of our partnership with WeatherOptics and our unique weather impact tracking capabilities to highlight which companies saw the biggest boost from the beautiful weather, and in which geographies.
June 8, 2022 / Business

Did Grubhub’s Free Meal Promotion Deliver?

From Consumer Edge Research
In mid-May, food delivery service Grubhub and its subsidiary Seamless offered a “free lunch” promotion in the NYC area, giving diners $15 off orders between 11AM and 2PM. Many reports labelled the promotion a logistical disaster, citing customer complaints of long wait times and cancelled orders due to overwhelmed restaurants and drivers. But did it drive sales? In today’s Insight Flash, we use our unique ability to see the actual day a transaction was charged to a user’s payment card in order to examine behavior in the NYC CSA during the promotion.
June 6, 2022 / Business

The Lowdown on Low Income Spending

From Consumer Edge Research
As companies have been reporting earnings recently, many have noted weakness in low-income spending, even as higher income groups have remained less impacted by recent macro pressures. With gas prices rising and no stimulus checks on the horizon, it is unclear how long this low income weakness will last. In today’s Insight Flash, we take advantage of our unique household demographic data to better understand where a low income pullback in spend will have the strongest impact.
May 31, 2022 / Travel

As Summer Waves Approach, Can ABNB Continue to Ride the Tide?

From Consumer Edge Research
With Memorial Day Weekend beginning tomorrow in the US and clear skies ahead for summer travel in the US and UK, we take the opportunity to look at how travel has changed over the past few years. In today’s Insight Flash, we compare how the different subindustries have fared, and dig into whether ABNB has been able to continue to ride the tide of changing travel habits. The year-over-year growth for Travel in the UK has been much stronger than in the US, with all of the major subindustries more than doubling the number of transactions seen in calendar 2022Q1.
May 25, 2022 / Business

Can the Wheels Keep on Turning for the Unprecedented Demand for Used Cars?

From Consumer Edge Research
Used cars stand out among the many categories seeing unprecedented demand recently, with many cars being sold even before they hit dealer websites. In today’s Insight Flash, we focus in on trends for CVNA and KMX, two of our most strongly correlated auto names, looking at inventory growth, average value of inventory versus units sold, and trends in model year sales.
May 18, 2022 / Business

Has the E-Commerce Bubble Burst, Or Just Floated Down?

From Consumer Edge Research
Recent earnings reports of several e-commerce companies have caused many to wonder if pandemic fatigue will erase most of the new shopping behaviors that have emerged over the last two years. In today’s Insight Flash, we look at trends not only over the last year, but over the last three years for five high-profile e-commerce subindustries in both the UK and US: Grocery Delivery Services, Meal Kits, Online Retail – Broadlines, Ride-Sharing, and Video Streaming to assess how much consumer preferences for e-commerce have truly changed.
May 16, 2022 / Business

Where are Beauty Brands Best?

From Consumer Edge Research
Beauty sales have seen seismic shifts over the last few years, with the pandemic limiting going out occasions, the rise of cult beauty, and subscription boxes taking share. Sephora and Ulta have tried to maintain share by entrenching themselves with mass merchants Kohl’s and Target (respectively). But as shoppers shift to more niche offerings, what has happened to the larger players? In today’s Insight Flash, we dig into channel trends, cross-shop, and price per item to understand what has changed and what may have stayed the same.
May 11, 2022 / Business

How Is Wallet Share Changing as Inflation Shrinks Spending Power?

From Consumer Edge Research
Over the last few months, rising inflation, soaring fuel prices, and additional rollbacks to COVID-19 restrictions (even as new waves of cases come in) have dramatically shifted consumer spending. In today’s Insight Flash, we look at how share of wallet across income groups has changed in the last few months. Over the last four weeks, the highest share of wallet skew has been among low income shoppers (those making less than $40,000 per year). This group has spent 3.8 times as large a percentage of their wallet on Dollar Stores as our panel average.
May 9, 2022 / Business

Even Amazon Can’t Grow Forever

From Consumer Edge Research
Amazon reported disappointing earnings last week, noting overcapacity in its supply chain as online retail sales fell and the company issued disappointing guidance for next quarter. In today’s Insight Flash, we dig into some of the dynamics behind the report, including looking at return purchase behavior for those who started shopping for products sold by Amazon.com during the COVID-19 pandemic versus earlier cohorts, where Amazon.com shoppers have been spending instead, and what US trends look like by income and age demographics.
May 4, 2022 / Business

Chipotle Shows Rising Prices Not Slowing Down Fast Food

From Consumer Edge Research
As rising input costs threaten margins, several Limited-Service restaurants have been forced to hike prices. Chipotle noted on its recent earnings call that a 10% y/y increase in prices had resulted in minimal impact on demand, with same-store sales growing 9%. In today’s Insight Flash, we look at how Chipotle compares to the broader industry, focusing on how its demographics have responded to more expensive meals.
May 2, 2022 / Business

When the Netflix Binge is Over

From Consumer Edge Research
Last week, our CE Transact US data caught the decline in Netflix subscribers, with the company’s report of the first decline in ten years causing the stock to lose more than a third of its value. As the streaming platform cuts content and begins a plan to become more aggressive about cracking down on shared accounts, will the declines continue? In today’s Insight Flash, we review the tools provided in the CE Transact dataset for tracking Netflix usage, including how to understand the impacts of reduced account sharing.
April 28, 2022 / Business

What Do April Snow Showers Bring?

From Consumer Edge Research
Last week’s Northeastern snowstorm may have come as a surprise to some shoppers, but not CE WeatherOptics subscribers! WeatherOptics predicted disruption from the storm well in advance of the event, and in today’s Insight Flash, we dig into which businesses were most disrupted in the Syracuse-Auburn CSA and how disruption impacted nationwide sales for Eventbrite. Among the businesses seeing the most negative sales impact due to the storm, Frontier Airlines saw fewer shoppers booking flights to a snowbound destination.
April 25, 2022 / Business

When Prices Go High, Tesco Stays Low

From Consumer Edge Research
As inflation is roaring through the UK economy, Tesco has made an effort to keep prices stable even if it takes a margin hit. Can this strategy work? In today’s Insight Flash, we dig into what changes in basket size indicate about Tesco’s positioning and track whether shoppers are responding to the tactic. Pre-pandemic, the average ticket at Tesco was in line with the Grocers subindustry average. As lockdowns moved shoppers to consolidate trips, Tesco’s average transaction size increased faster than the subindustry as a whole, and has remained larger since.