×
The email you entered is not valid.
Business

Is Drizly Delivering for Uber?

Source: https://insights.consumer-edge.com/2022/09/is-drizly-delivering-for-uber/

As at-home delivery services keep growing, Uber’s purchase of Drizly in October of last year seemed a natural synergy to complement Uber Eats and Postmates. But has Drizly been delivering? In today’s Insight Flash, we examine how Drizly’s direct business has fared over the last year since the purchase, looking at market share, average ticket, and cross-shop.

Market share of spend directly through Drizly has declined since the Uber purchase. In the three months before the deal closed in 2021, Drizly had risen to ~3.5% share of spend for tagged brands in the Wine & Liquor subindustry. However, that share has since declined by half a percent y/y in July and a full percentage point y/y in August. Sales directly through Total Wine have led the market among tagged brands at above 50%.

Market Share

Total Wine also captures the highest ticket price among tracked brands, at approximately $85 the first eight months of this year. This was 130% higher than Drizly’s over the same period, despite the fact that Drizly’s average charge includes delivery fees and tips. Delivery service Saucey has seen a similar average ticket. Interestingly, although Drizly users benefit from free delivery if they’re also Uber One loyalty members, average spend has increased 7.0% y/y, well above the subindustry average of 2.5%.

Pricing

Are Drizly users more likely to become Uber riders? Or is the brand merely adding to the Uber Eats assortment for customers already using the service? In August, over 30% of Drizly users paid for a ride with Uber, while only 13.5% took a Lyft. This does seem to be an area of synergy with the help of cross-marketing, as Uber’s cross-shop rate increased by a delta of 4.1% y/y while Lyft’s went down -3.3%.

Cross-Shop

To learn more about the data behind this article and what Consumer Edge Research has to offer, visit www.consumer-edge.com.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us