Market concentration helps to indicate if only a few games (or publishers) dominate the majority of the market. This highlights competitiveness. Using Game IQ subgenres and breaking down by geography, we were able to highlight areas of opportunity and disruption to answer: Is the mobile gaming market dominated by only a few big players How can independent publishers break through the titans of the industry? Which regions are gamers most open to new entrants, new genres or new gaming mechanics?
Consumer needs for their health & fitness regimens continue to evolve and mobile apps play a major part in serving them. Downloads and revenue across Health & Fitness apps continue to grow into the summer, even surpassing the “New Year Resolution” spike in January 2022. As consumers dropped “New Year, New Me” and adopted ‘Everybody is a Summer Body,’ there is a clear opportunity for health & fitness brands to become embedded in people’s wellness routines and find ways to retain existing customers.
This year, Ramadan ran from April 2 to May 1, 2022. This period of time is often associated with large shopping sales in many markets. We took a look at the latest mobile trends during Ramadan 2022. Similar to other religious holidays, Ramadan is also an important month for retailers. Many sales accompany the festivities. Mobile shopping took on an even more important role amidst COVID-induced lockdowns and social-distancing measures.
Games such as _Bridge Race_ and _High Heels_ have generated vast download numbers by removing virtually all the friction that would stop less committed users from playing. Hypercasual games are lightweight, have a scaled-down depth of content and progression and are usually free to play. This simplicity has brought millions of new gamers into the mobile gaming universe. The category scarcely existed before 2014 but in 2021 the action and puzzle hypercasual subgenres topped the download chart in 24 of 28 countries.
Heading into July, the US national average price of gas has surpassed $5 per gallon. Earlier this summer, we noted that one way consumers are striving to beat back rising gas prices is through the use of apps like GasBuddy, which saw 190% YoY increase in downloads as of June 2022. Now, amidst rising gas prices and concern over the climate crisis, there is a stark increase in demand for electric vehicles, according to data.ai’s mobile data. As of June 13, 2022 weekly downloads of the top 5 Electric Vehicle Charging apps increased 250% compared to the start of the year.
Our latest report unveils the State of Food & Drink on mobile with unprecedented granularity. Powered by App IQ, we dive deep into 7 subgenres including Food Delivery & Carryout, Ultrafast Delivery, Grocery Delivery and more. Our State of Food & Drink report uncovers nuanced insights publishers need to succeed in the new mobile-first food & drink landscape across 20 key markets.
Amazon Prime Day is returning this year on July 12-13, and previews of the online sales have consumers excited to take part in _Amazon’s_ biggest shopping day of the year. Although _the company_ has expanded the shopping holiday to new markets this year, US sales are still predicted to account for over 60% of all Prime Day purchases as American consumers search for deals amidst rising costs and ongoing inflation
BeReal is the latest innovation in social media — with over 10 million lifetime downloads to date (May 10, 2022). In Q1 2022 alone, BeReal saw 3.3 million downloads worldwide, up 390% from Q4 2021. Founded by a former GoPro employee, Alexis Barreyat, the French-based app was first released on iOS and Google Play stores in January 2020 and is focused on fostering ‘real’ connections, championing a return to simplicity and authenticity
The mobile app has had a huge impact on finance. The underbanked want access. The rest want convenience. And the way people shop, pay, save, borrow, and invest has been utterly transformed by the smartphone. This revolution came in two stages. The first saw the arrival of mobile banking apps, which let people check balances, make transfers, and organize their budgets – all without the need to visit a branch. The second big innovation was in payments. With the emergence of contactless and QR code functionality, the phone became a wallet as well as a bank.
Since the US federal ban on sports betting was lifted four years ago, state governments have been slowly rolling out their own policies. As more states change regulations around sports betting, especially ahead of major sporting events, sports betting apps are seeing a surge in downloads. When Michigan and New York opened up online sports betting ahead of the Super Bowl in January 2021 and January 2022, respectively, nearly all major sports betting apps saw a spike in downloads.
The State of Anime Gaming in 2022, we use data.ai’s Game IQ Feature Tags to dive deep into the anime gaming sector — highlighting growing global demand. We leverage this view of anime art style in mobile games to unpack market sizing, subgenre trends, top performers and user preferences and demographic breakdowns never before seen on this scale.
2021 was a curious year for the travel app sector. Travel was hit hard in the previous 12 months, with recreational and business travel virtually halted all over the world. 2021 saw travel rebound back towards pre-pandemic levels, thanks to a combination of vaccine rollouts, natural immunity and governmental plans for safe reopenings despite new variants causing intermittent lockdowns and travel restrictions.
App IQ is the industry’s first comprehensive taxonomy — replacing antiquated app store categories with unparalleled granularity into the mobile ecosystem across 19 genres and 152 subgenres. Our State of Media & Entertainment report is an example of App IQ in action, allowing us to dive deep to uncover nuanced insights publishers need to succeed on mobile
2021 was a memorable year for ROBLOX. According to our analysis, the world-building game ended the year as the mobile game market's top title by consumer spend, #3 by downloads and its #2 by monthly active users (second only to PUBG Mobile). It was a remarkable 12 months. And in February 2022, the company itself revealed its latest set of key metrics, showing both strong growth in 2021and forecasting double-digit top-line growth in 2022.
In 2021, downloads in Brazil grew 30% vs. 2019 and +63% in consumer spend, with categories like Entertainment, Gaming and Finance driving growth. Overall, Brazil saw over 10.3 billion apps downloaded in 2021, a 30% increase from pre-pandemic levels in 2019. Brazil has seen phenomenal growth in consumer spend, adding an additional $1.13 billion in 2021, $200 million more than 2020, equating to 22% growth YoY as mobile gaming and in-app subscriptions go mainstream.
The headline numbers for data.ai’s State of Mobile Gaming 2022 Report reveal the extraordinary success of the mobile gaming space over the 'COVID' period. If we look at the figures for 2018 to 2021, they show that consumer spend on mobile games rose from $73.8 billion to $116 billion. That's a rise of 60%. Over the same period, downloads grew from 63.7 billion to hit 82.98 billion – a rise of 30%.
Restaurants might have reopened in 2021, but people decided they liked ordering in anyway. App makers responded with 10 minute deliveries – and the category hit new heights. In 2021 the phrase 'fast food' took on a new meaning. The 2020 lockdowns had propelled the emerging habit for home delivery. In March 2020 global weekly sessions on Food and Drink apps stood at 1.9 billion. By December 2021 they had scaled to 4.4 billion.