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More than ever before consumers are on their mobile devices. Consumers spend 4 hours 20 min per day in apps and use 40 different apps each month. In 2019, consumers spent $120B in the app store and $190B was spent in mobile ad spend.

Mobile offers unparalleled reach and engagement found in no other channel and should be at the core of strategy.

App Annie is the first company to offer a mobile performance suite that provides app market, advertising analytics and data science driven insights derived from benchmarking data — making it easier for mobile publishers and brands to create winning mobile experiences which will positively impact revenue, engagement, and brand loyalty.

October 18, 2021 / Business

Piccoma Has Surpassed $1 Billion in Consumer Spend in Less Than 6 Years

From AppAnnie
Piccoma, published by Kakao Japan Corporation, launched in 2016, and has achieved monumental success by surpassing the $1 billion milestone, 1 of only 15 non-gaming apps globally to do so to date (October 10, 2021). This is particularly impressive because all of its consumer spend came from one market: Japan. Japan is one of the world’s most lucrative mobile app markets for monetization with the highest monthly consumer spend per device.
October 18, 2021 / Business

Meituan Waimai Has Surpassed 100 Million Downloads Globally - Reinforcing the Demand for Quality Food Without Sacrificing Convenience

From AppAnnie
Meituan Waimai, a food delivery app published by Sankuai Technology Company, has surpassed 100 million app downloads across iOS and Google Play worldwide. Meituan Waimai was released on Nov 19, 2013 on iOS and July 18, 2017 on Google Play. In addition to delivering international cuisines ranging from specific fast food partners such as Pizza Hut and KFC as well as local favorites such as barbecue and hot pot, Meituan Waimai also delivers soda drinks, fresh fruits, pharmacy items, and supermarket groceries.
October 14, 2021 / Business

Consumers in Five Countries Now Spend More than 5 Hours a Day in Apps

From AppAnnie
How much free time does the average working person have per day? Let's say she gets home from work at 6pm, then prepares something to eat. If she goes to bed at 11pm, that leaves around four hours in the evening. Add in some time on the commute and at lunch, and we might say the average working person has just over five hours of leisure time a day. In some markets you're probably spending all of that time in apps.
October 4, 2021 / Business

Uber and Waze Dominate Summer Travel Apps Worldwide by Downloads as Summer Travel Spurs 20% Growth in Travel App Downloads to Over 1.1 Billion

From AppAnnie
Labor Day marks the unofficial end to the summer travel season in the US, and 60% of Americans reported travel plans according to Cars.com, up 17% year over year. 9.2 million consumers hit the skies during the Labor Day holiday weekend, while cars.com reported more than 20% canceled flights and chose to drive amidst concerns over the delta variant. While global regions still face varying levels of pandemic safety regulations and Delta variant precautions, data shows travel and navigation apps surpassed 1.1 billion downloads from May to Aug 2021,
July 29, 2021 / Business

The Tokyo 2020 Olympics Drives Influx of Downloads on Global Streaming Apps

From AppAnnie
The 2020 Tokyo Olympics are games like no other. With Covid restrictions in place and fans barred from the stadiums, the need for mobile apps to stay connected with favorite athletes and watch competitions has skyrocketed. Since the opening ceremony on July 23, Olympic-related apps have seen significant bumps in downloads as fans from around the world tune in to cheer on their home country. The Olympics have traditionally drawn large crowds of spectators. The 2016 Games in Rio de Janeiro drew over 500,000 in-person spectators
June 30, 2021 / Business

Signs of a Recovery: Mobile App Usage Reveals Which Sectors are Rebounding and Which Mobile Habits Are Here to Stay

From AppAnnie
As some markets begin opening back up, we’ve seen early indications of industries on the road to recovery. We’ve also seen signals on what consumer behaviors are here to stay. We’ve taken a look at the mobile app categories experiencing the biggest growth in Q2 2021 compared to pre-pandemic times (Q4 2019) by downloads, consumer spend and time spent — an indication of which apps are in demand, most used and most valued.
June 16, 2021 / Business

2021 Gaming Spotlight: The Trends You Need to Know Across Mobile, Console, Handheld and PC/Mac Gaming

From AppAnnie
Mobile gaming is driving the entire global gaming market with consumer spend set to surpass $204 billion in 2021 across mobile, console, handheld and PC/Mac gaming. Top grossing games like _ROBLOX_ and _Genshin Impact_ feature cross-play features demonstrating that cross-platform connectivity and the ability to share progress and play across different platforms are not just novelties, they may prove essential for long term growth.
June 8, 2021 / Business

Shoppers Expected to Spend 1 Billion Hours on Mobile During the Week of Prime Day 2021

From AppAnnie
Amazon Prime Day has officially announced Prime Day for June 21 and 22, 2021, and consumers are already gearing up for _Amazon’s_ biggest shopping day of the year. Digital commerce has increased immensely over the past year and is on track to surpass $11 trillion in sales in 2021 — _Amazon_ alone added 50 million Prime subscribers during the pandemic due to the closure of brick and mortar stores.
May 28, 2021 / Business

DoorDash Ranked #1 Among US Food Apps Despite Indoor Dining Reopening

From AppAnnie
As pandemic restrictions loosen and indoor dining reopens at greater capacities, the convenience of food and grocery delivery is expected to remain a key part of consumers’ daily lives. Globally, we’ve seen weekly active users of top food delivery apps increase significantly in the weeks pre-pandemic to our new normal today.
May 21, 2021 / Business

Mobile Minute: European Football Clubs Leverage Mobile to Increase Fan Engagement

From AppAnnie
As European football continues to expand its international footprint, leagues are exploring ways to create expanded fan engagements outside of the arena. English and European clubs presented a 28.9 billion euro market opportunity prior to pandemic shutdowns. Today, mobile presents a valuable opportunity for viewing games, team communications and engaging experiences such as timely promotions and gamified experiences.
May 7, 2021 / Business

2020 Data Confirms Vietnam as One of the World’s Most Dynamic Mobile Gaming Markets

From AppAnnie
Southeast Asia is a major region for mobile gaming growth — with markets seeing up to 55% growth in consumer spend. Vietnam is a major market in terms of both being home to a stronghold of mobile apps and game publishers as well as having a heavily mobile-first consumer base.
May 5, 2021 / Business

“May the Fourth” Drives Growth in Star Wars Streaming and Mobile Games

From AppAnnie
In 2020, top Star Wars mobile games saw over a 900% increase in downloads on Star Wars Day. Today, Disney+ will be releasing Star Wars: The Bad Batch to coincide with Star Wars Day (“May the Fourth”) — an annual celebration of the franchise’s dedicated fanbase. Last year, Disney+ released an eight-episode docuseries with behind-the-scenes footage from The Mandalorian.
April 9, 2021 / Business

Consumers in Nine Major Markets Countries Now Spend More than Four Hours a Day in Apps

From AppAnnie
If we live in an attention economy, then there's no doubt where people are currently directing their eyeballs. Our new data for Q1 2021 reveals that consumers are spending more time than ever in apps – and the surges in some countries have sent daily dwell times past five hours. In a stay-at-home year for billions of people, the app habit grew stronger in all markets analysed. The global average time spent was 4.2 hours a day, up 30% compared to two years prior. In Q1, daily time spent passed four hours in the US, Turkey, Mexico and India for the first time. In Brazil, South Korea and Indonesia, it was more than five hours.
March 31, 2021 / Business

Recruitment and Hiring Apps See Growth as Businesses Reopen

From AppAnnie
Estimates show that around 22.2 million jobs were lost during the pandemic. That said, the recent Labor Department reports have shown a resurgence in hiring, particularly in industries like retail and restaurants as businesses begin to re-open with easing lockdown measures. This influx of people looking for new jobs during the pandemic has sparked a greater need for virtual hiring and recruitment through mobile apps. As a result, the increased demand has brought about new platforms that have an all-in-one approach for hiring, with an emphasis on features such as video interviews. Traditional platforms such LinkedIn and Indeed are also seeing significant growth. Linkedin and Indeed saw 25% and 20% quarter-over-quarter global download growth in Q1 2021, respectively, to date (Mar 28, 2021). For example, our State of Mobile report found that LinkedIn ranked second for apps most likely to be used by Millennials in 2020.
March 29, 2021 / Business

Crash Bandicoot: On the Run Crashes onto the Mobile Scene with Over 9 Million Downloads in 1 Day

From AppAnnie
Crash Bandicoot: On the Run has launched across iOS and Google Play worldwide on Mar 25, 2021. In just one day, the game has garnered over 9.1 million downloads in the top 8 markets alone including the US, Brazil, Mexico, Italy, Russia, France, Germany and Spain. The game saw 2.6 million downloads in the US alone, ranking #1 Overall by downloads across iOS and Google Play.
March 26, 2021 / Business

Fitness Tracking and IOT Apps Surged in Popularity

From AppAnnie
The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020. Not only are consumers spending more time working out at home, but they are looking for new, interactive ways to keep moving. And many have turned to connected devices to keep moving. In fact, within the top 10 IOT (Internet of Things) and fitness tracking apps, we've seen download growth in the triple digits from Strava and Nike Training Club — the latter offering access to premium features for free during the height of the pandemic — a change they made permanent in July 2020.
March 24, 2021 / Business

Consumers Increasingly Choose to Use Similar Apps for their Mobile Needs

From AppAnnie
The average mobile consumer has an increased number of apps downloaded on their mobile device. In H2 2020, the average consumer had 110 apps installed, an increase from 87 apps during the same period 2 years ago. The pandemic accelerated this behavioral change hitting a peak in hours spent during H1 of 2020 (when lockdowns were at their peak). Time spent in apps remains high even as many consumers are now able to venture out in a post-lockdown period.
March 19, 2021 / Business

The Only Game in Town: Mobile Gaming Soars to New Heights in a Year of Indoor-Only Fun

From AppAnnie
The State of Mobile Gaming 2021 data proves that, yet again, games dominate the mobile app business. This is especially true when it comes to revenue. Consumers spent $143 billion on apps in 2020. Of that, $100 billion went on games. In other words, for every dollar spent on iOS and Google Play, games took 70 cents. Gaming also dominated the market in terms of downloads, although not to the same extent. 36% of all mobile app downloads in 2020 were games – that's 80 billion downloads out of 218 billion overall.
March 15, 2021 / Business

App Sessions Inside Food and Drink Apps Grew 105% Year Over Year in 2020

From AppAnnie
In 2018, investment bank UBS published an 82-page report titled “Is the kitchen dead?” It made a strong case for the rise of online food ordering. It estimated the market to be worth $35 Billion, but said it could grow 20% a year to $365 billion by 2030. It even made the dramatic statement: “There could be a scenario whereby 2030 most meals currently cooked at home are instead ordered online and delivered from either restaurants or central kitchens.”
March 12, 2021 / Business

Social Media Apps Inspire Discovery for Retail and E-Commerce

From AppAnnie
The retail industry during the pandemic has undergone a huge shift in its offerings, fulfillment and prominent shopping channels. E-commerce-focused brands, like Amazon, have done extremely well, given that many consumers are choosing to forgo entering physical stores. Some big-box retailers have adapted to the need for fast, free shipping, using their physical presence as an advantage for more same-day delivery options. Pinterest saw significant growth with 193 million global downloads in 2020, up 50% year over year — driven by an acceleration of consumers leveraging the platform for product discovery, design inspiration and shopping.