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More than ever before consumers are on their mobile devices. Consumers spend 4 hours 20 min per day in apps and use 40 different apps each month. In 2019, consumers spent $120B in the app store and $190B was spent in mobile ad spend.

Mobile offers unparalleled reach and engagement found in no other channel and should be at the core of strategy.

App Annie is the first company to offer a mobile performance suite that provides app market, advertising analytics and data science driven insights derived from benchmarking data — making it easier for mobile publishers and brands to create winning mobile experiences which will positively impact revenue, engagement, and brand loyalty.

May 16, 2022 / Business

BeReal Surpassed 10 Million Cumulative Downloads to Date — Boosted by a 5X QoQ Surge in Q1 2022

From AppAnnie
BeReal is the latest innovation in social media — with over 10 million lifetime downloads to date (May 10, 2022). In Q1 2022 alone, BeReal saw 3.3 million downloads worldwide, up 390% from Q4 2021. Founded by a former GoPro employee, Alexis Barreyat, the French-based app was first released on iOS and Google Play stores in January 2020 and is focused on fostering ‘real’ connections, championing a return to simplicity and authenticity
May 6, 2022 / Business

Mobile Minute: Metaverse Demand Spurs Downloads of Avatar Social Apps to Triple in 2 Years

From AppAnnie
The gaming community has been familiar with the concept of ‘the metaverse’ with ROBLOX being the largest mainstream example today — ranking #1 for global consumer spend on mobile in 2021 and garnering over $4.5 billion in app store consumer spend as of Mar 31, 2022 to date — a testament to its widespread popularity. However, the concept of the metaverse extends beyond gaming. While the idea of shopping, marketing, and interacting with others in a virtual world may not be mainstream yet, tech giants like Meta (Facebook) are seemingly leading the charge and consumers and brands in other sectors are quickly jumping on board
April 28, 2022 / Business

On the Money: Finance App Downloads Reached 5.9B in 2021 – Up 75% in Three Years

From AppAnnie
The mobile app has had a huge impact on finance. The underbanked want access. The rest want convenience. And the way people shop, pay, save, borrow, and invest has been utterly transformed by the smartphone. This revolution came in two stages. The first saw the arrival of mobile banking apps, which let people check balances, make transfers, and organize their budgets – all without the need to visit a branch. The second big innovation was in payments. With the emergence of contactless and QR code functionality, the phone became a wallet as well as a bank.
April 22, 2022 / Business

Mobile Minute: Sports Betting Apps Popularity Rises as Regulations Change Across the US

From AppAnnie
Since the US federal ban on sports betting was lifted four years ago, state governments have been slowly rolling out their own policies. As more states change regulations around sports betting, especially ahead of major sporting events, sports betting apps are seeing a surge in downloads. When Michigan and New York opened up online sports betting ahead of the Super Bowl in January 2021 and January 2022, respectively, nearly all major sports betting apps saw a spike in downloads.
April 21, 2022 / Business

The State of Anime Gaming in 2022: A Core, Niche User Base Propelling 20% of App Store Consumer Spend in Games

From AppAnnie
The State of Anime Gaming in 2022, we use data.ai’s Game IQ Feature Tags to dive deep into the anime gaming sector — highlighting growing global demand. We leverage this view of anime art style in mobile games to unpack market sizing, subgenre trends, top performers and user preferences and demographic breakdowns never before seen on this scale.
April 18, 2022 / Business

On the Move Again: 2021 Rebound Sees Downloads of Travel Apps Approach Pre-Pandemic Levels

From AppAnnie
2021 was a curious year for the travel app sector. Travel was hit hard in the previous 12 months, with recreational and business travel virtually halted all over the world. 2021 saw travel rebound back towards pre-pandemic levels, thanks to a combination of vaccine rollouts, natural immunity and governmental plans for safe reopenings despite new variants causing intermittent lockdowns and travel restrictions.
April 6, 2022 / Business

The State of Media & Entertainment on Mobile 2022 Report: Powered by data.ai’s App IQ

From AppAnnie
App IQ is the industry’s first comprehensive taxonomy — replacing antiquated app store categories with unparalleled granularity into the mobile ecosystem across 19 genres and 152 subgenres. Our State of Media & Entertainment report is an example of App IQ in action, allowing us to dive deep to uncover nuanced insights publishers need to succeed on mobile
April 1, 2022 / Business

Gaming Deep Dive: Four Things You Might Not Know About ROBLOX

From AppAnnie
2021 was a memorable year for ROBLOX. According to our analysis, the world-building game ended the year as the mobile game market's top title by consumer spend, #3 by downloads and its #2 by monthly active users (second only to PUBG Mobile). It was a remarkable 12 months. And in February 2022, the company itself revealed its latest set of key metrics, showing both strong growth in 2021and forecasting double-digit top-line growth in 2022.
March 31, 2022 / Business

State of Mobile 2022: Market Spotlight on Brazil Report

From AppAnnie
In 2021, downloads in Brazil grew 30% vs. 2019 and +63% in consumer spend, with categories like Entertainment, Gaming and Finance driving growth. Overall, Brazil saw over 10.3 billion apps downloaded in 2021, a 30% increase from pre-pandemic levels in 2019. Brazil has seen phenomenal growth in consumer spend, adding an additional $1.13 billion in 2021, $200 million more than 2020, equating to 22% growth YoY as mobile gaming and in-app subscriptions go mainstream.
March 25, 2022 / Business

The State of Mobile Gaming 2022 — What’s Happening in Your Region?

From AppAnnie
The headline numbers for data.ai’s State of Mobile Gaming 2022 Report reveal the extraordinary success of the mobile gaming space over the 'COVID' period. If we look at the figures for 2018 to 2021, they show that consumer spend on mobile games rose from $73.8 billion to $116 billion. That's a rise of 60%. Over the same period, downloads grew from 63.7 billion to hit 82.98 billion – a rise of 30%.
March 18, 2022 / Business

Hunger for Food and Drink Apps Grows, with User Sessions Hitting a Record 62 billion in Q4 2021

From AppAnnie
Restaurants might have reopened in 2021, but people decided they liked ordering in anyway. App makers responded with 10 minute deliveries – and the category hit new heights. In 2021 the phrase 'fast food' took on a new meaning. The 2020 lockdowns had propelled the emerging habit for home delivery. In March 2020 global weekly sessions on Food and Drink apps stood at 1.9 billion. By December 2021 they had scaled to 4.4 billion.
March 15, 2022 / Business

Gaming’s Big Power-Up: Consumers Splashed $116 Billion on Mobile Gaming in 2021 – Two Thirds of Total Spend on All Apps

From AppAnnie
Mobile games sustained strong momentum from the pandemic surge — reaching new heights at $116 billion in 2021 alone. Prior to 2020, mobile gaming was already in a league of its own — with record breaking levels of downloads and consumer spend across the app stores. But the following two years took engagement to new heights. Read our latest State of Mobile Gaming 2022 Report to uncover the phenomenal year gaming had on mobile:
March 14, 2022 / Business

A Keyword to the Wise ­– the Top App Store Search Terms of Users in 15 Countries Revealed

From AppAnnie
data.ai’s State of Mobile 2022 report contains the top 10 keywords across 11 app categories and 15 countries. Want to peer into the collective mind of the world's mobile users? There's only one place to look – the App Store search box. Whatever the public is interested in, it's all The Quick ASO Checklist to Increase App Downloads there in the keywords they enter every day. And this makes the search box of great interest to mobile marketers.
February 24, 2022 / Business

Spoiler Alert: Video Streaming ‘Wins’ the App Market

From AppAnnie
In Silicon Valley, Netflix is a rare unicorn that pivoted not once but three times, ultimately allowing it to develop programs tailored to multiple audience interests simultaneously. The company started as a mail order DVD service. When that model ran its course, it switched to streaming movie content online. Then, in 2011, it switched again, moving away from licensing third party content in favor of its own homegrown material. In effect, it became a studio.
February 15, 2022 / Business

True Love? Priceless. Global Spend on Dating Apps Surged Past $4.2 Billion in 2021

From AppAnnie
What happens to the virtual dating market during a lockdown? On the one hand, with bars and clubs closed, people gravitate towards virtual meeting places. But on the other hand, what are these people to do when they find a suitable partner online but cannot take the next step and meet in person? This was the conundrum facing Tinder, Hinge, Bumble, Badoo and the rest for the past two years, although they were certainly not complacent about it.
February 11, 2022 / Business

Open Rates of Official COVID-19 Apps Reached As High As 92% in 2021

From AppAnnie
At the height of the pandemic, there was plenty of discussion about what the response to the pandemic would have been if it had come, say, 20 years ago. Take working from home – a perfectly logical solution to the need for social distancing. But in a time before broadband and video conferencing, this would simply not have been feasible for the vast majority of employees. Similarly, think about mobile apps and their role in the pandemic response. Yes, there may well have been contact tracing and systematic vaccine roll-out plans in the 1990s.
February 9, 2022 / Business

The Big Winners of 2021 in Apps: TikTok, Meta, Tinder, Free Fire, ROBLOX and More

From AppAnnie
2021 was another momentous year for mobile app publishers and developers. Over a year after the first pandemic-induced growth, the app industry rocket ship was still on an upwards trajectory. But against that, there were new operational challenges to navigate. For example, Apple 'deprecated' its identifier (IDFA), which meant most advertisers were no longer able to track and measure their users' actions without an informed opt-in. However, despite IDFA hurdles, as App Annie's State of Mobile 2022 report makes clear, the collective numbers were all up.
February 3, 2022 / Business

Health and Fitness Apps Generated 2.5 Billion Downloads in 2021 – Well Above Pre-COVID Levels

From AppAnnie
Q2 2020 will go down in history as an unprecedented period for the mobile economy. People stayed home and downloaded a lot of apps. With gyms closed in many countries, health and fitness app downloads surged from 565 million to 811 million in that single quarter (Q2 2020). After that dramatic spike in the early days of lockdown, download volumes of health and fitness apps settled down last year. Aside from the covid-induced anomaly year, the long term trend for the category was still growing as we head into 2022.
February 2, 2022 / Business

Driven by Live Video Streaming, Social Now Commands 7 in Every 10 minutes of User Time on Mobile

From AppAnnie
When the mobile phone first emerged, it was a communication tool. People used phones to talk. Later, they texted. Then, around 2006, industry insiders started re-positioning the phone as a multimedia computer you could carry around in your pocket. They were right, of course. The smartphone did become a tool for information-gathering, shopping, banking — touching virtually every facet of our lives. It changed mobile behavior forever.
January 31, 2022 / Business

Disney+ Has Surpassed $2 Billion in Global Consumer Spend

From AppAnnie
Disney+ has surpassed a major milestone of $2 billion in lifetime global consumer spend through the app stores. Disney+ joins the coveted $2 Billion Dollar Club — in the company of only 34 other mobile apps and games as of January 25, 2022. Within this group, mobile games represent 26 of the 35 apps — alongside only 9 non-gaming apps. Furthermore, Disney+ is 1 of only 5 video streaming providers to reach this coveted milestone, alongside Netflix, YouTube, Tencent Video and iQIYI.