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Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

October 27, 2020 / Business

Best Buy Launches Early Black Friday Promotions to Rival Amazon's Prime Day

From Pathmatics
Black Friday and Cyber Monday have been the biggest retail shopping days in recent history. With Prime Day, Amazon made a move to spur another shopping spike in July, which was this year delayed until October 13 and 14 due to the coronavirus pandemic. Not wanting to miss out on the hype, Best Buy announced that it also would offer massive discounts at the same time, calling its version Early Black Friday. So how did these two retail giants compare in terms of their advertising strategies for these first huge retail events of 2020?
October 22, 2020 / Culture

Gap in Digital Ad Spending Narrows for Trump, Biden, as Election Approaches

From Pathmatics
The Trump campaign outspent Biden nearly two-fold from July through September. But, throughout September and October, we've seen the two campaigns battle public attention, starting with a series of back-to-back, YouTube takeovers, followed by a reported uptick in television ads from the Biden campaign.
October 19, 2020 / Business

Follow the Money - Political Advertising in 2020

From Pathmatics
If this year has shown us anything, it’s that politics seems to be about EVERYTHING. From racial inequality to the coronavirus, healthcare, women’s rights, supreme court vacancies, or the economy, the upcoming election is one of the most important in modern history.
October 14, 2020 / Business

3 Most Popular Social Media Sites to Advertise On

From Pathmatics
We probably don’t have to tell you that social media is a big deal. The average person spends 2 ½ hours per day on social media. 3.8 billion people use social media worldwide. 84% of people with Internet access use social media. So with stats like those, advertising on social media is a no brainer. Let’s pull some insight to see which social media sites are the cream of the ad crop.
October 7, 2020 / Business

Fact check: Have these advertisers kept their promise to Stop Hate For Profit?

From Pathmatics
The Stop Hate For Profit campaign sent shockwaves through the social media advertising communities in late June. Brand-name companies such as Unilever, Coca-Cola, Patagonia, Adidas, Verizon, and hundreds of others announced they would halt all Facebook advertising for at least the month of July to protest hate speech, misinformation, and derogatory content across the platform.
September 2, 2020 / Business

Top 5 Instagram Advertisers of the Summer

From Pathmatics
Any other year, most of us would have spent the Summer with friends and family enjoying the great outdoors. This year, however, the pandemic has kept many of us isolated in our homes, staring at our screens, as the days and seasons roll on--and all seem to just blend together. How have these shifts translated to advertiser behavior on Instagram?