Black Friday and Cyber Monday have been the biggest retail shopping days in recent history. With Prime Day, Amazon made a move to spur another shopping spike in July, which was this year delayed until October 13 and 14 due to the coronavirus pandemic. Not wanting to miss out on the hype, Best Buy announced that it also would offer massive discounts at the same time, calling its version Early Black Friday. So how did these two retail giants compare in terms of their advertising strategies for these first huge retail events of 2020?
The Trump campaign outspent Biden nearly two-fold from July through September. But, throughout September and October, we've seen the two campaigns battle public attention, starting with a series of back-to-back, YouTube takeovers, followed by a reported uptick in television ads from the Biden campaign.
If this year has shown us anything, it’s that politics seems to be about EVERYTHING. From racial inequality to the coronavirus, healthcare, women’s rights, supreme court vacancies, or the economy, the upcoming election is one of the most important in modern history.
The Stop Hate For Profit campaign sent shockwaves through the social media advertising communities in late June. Brand-name companies such as Unilever, Coca-Cola, Patagonia, Adidas, Verizon, and hundreds of others announced they would halt all Facebook advertising for at least the month of July to protest hate speech, misinformation, and derogatory content across the platform.
Any other year, most of us would have spent the Summer with friends and family enjoying the great outdoors. This year, however, the pandemic has kept many of us isolated in our homes, staring at our screens, as the days and seasons roll on--and all seem to just blend together. How have these shifts translated to advertiser behavior on Instagram?