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The workplace recovery, which suffered a brief setback in September as the fourth COVID wave swept through the United States, is continuing apace. October visits were down by 47.7% Yo2Y, and the November visit gap shrunk even further to 34.3% – a major leap given that the Yo2Y visit gap had been hovering at around 50% for the previous four months. The fact that office foot traffic bounced back so quickly after this fourth COVID wave indicates that Americans are ready to return to their workplace.

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Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.

May 16, 2022 / Real Estate

Apartment Renters Renewing Leases at Record Levels, Even as Rents Increase

From RealPage
More apartment renters than ever are choosing to renew leases in the same unit, even as rents jump amidst rapid inflation. At the same time, market-rate renter incomes continue to soar – helping push up affordability ceilings. More than 57% of market-rate renters with an expiring lease renewed over the last 12 months, up 3.5 percentage points year-over-year, according to actual rent rolls running on the RealPage platform. By comparison, apartment retention between 2010 to 2019 averaged 51.5% before soaring in the COVID era.
May 16, 2022 / Business

Where are Beauty Brands Best?

From Consumer Edge Research
Beauty sales have seen seismic shifts over the last few years, with the pandemic limiting going out occasions, the rise of cult beauty, and subscription boxes taking share. Sephora and Ulta have tried to maintain share by entrenching themselves with mass merchants Kohl’s and Target (respectively). But as shoppers shift to more niche offerings, what has happened to the larger players? In today’s Insight Flash, we dig into channel trends, cross-shop, and price per item to understand what has changed and what may have stayed the same.
May 16, 2022 / Business

BeReal Surpassed 10 Million Cumulative Downloads to Date — Boosted by a 5X QoQ Surge in Q1 2022

From AppAnnie
BeReal is the latest innovation in social media — with over 10 million lifetime downloads to date (May 10, 2022). In Q1 2022 alone, BeReal saw 3.3 million downloads worldwide, up 390% from Q4 2021. Founded by a former GoPro employee, Alexis Barreyat, the French-based app was first released on iOS and Google Play stores in January 2020 and is focused on fostering ‘real’ connections, championing a return to simplicity and authenticity
May 13, 2022 / Business

Shein holds largest U.S. fast fashion market share

From Second Measure
In April 2022, Chinese ecommerce giant Shein closed a funding round that valued the company at $100 billion. Shein has experienced a meteoric rise in the U.S. fast fashion market, with its sales overtaking established competitors such as H&M and Zara during the COVID-19 pandemic. Using U.S. consumer spending data, we analyzed how Shein sales have boomed over the past few years, as well as how other fast fashion companies have fared.
May 13, 2022 / Business

Amazon Music and Spotify saw subscriber growth for U.S. paid plans

From Second Measure
While some video streaming platforms have been in the news recently for implementing ad-supported tiers or experiencing declining subscriber counts, an analysis based on Bloomberg Second Measure’s alternative dataset shows that as of March 2022, major music streaming subscription services like Spotify (NYSE: SPOT) and Amazon Music continued seeing subscriber growth in the U.S. for their paid subscription plans. Between these two music streaming companies, Spotify also had the higher customer retention rate.
May 13, 2022 / Business

How Are Rising Prices Impacting Home Improvement?

From Placer
Following a strong 2021, the impact of inflation and rising prices have now reached the home improvement sector. We dove into location analytics data for leading retailers to understand whether the pandemic-induced surge has finally come to an end and what lies ahead for these categories. The home improvement sector was one of the biggest retail winners of 2020 and 2021, as consumers stuck at home – or moving home – invested heavily in their living space.
May 13, 2022 / Business

Autonomous vehicles job market race heats up

From LinkUp
Tesla, the world’s most famous electric vehicle giant, reported its first-quarter performance on April 20th, with impressive margins and increasing sales. The company detailed revenues of $18.76 billion and $2.86 in earnings per share, up from $10.389 billion in revenue and 93 cents in earnings per share in Q1 2021. On the company’s earnings call, CEO Elon Musk said the company plans to bring a dedicated robotaxi to market by 2024. The dedicated robotaxi will be highly optimized for autonomy, meaning it would not have a steering wheel or pedals.
May 12, 2022 / Business

Why the Value of Credentials Rise When an Industry Declines

From Revelio Labs
Following the conclusion of their studies, many fresh law graduates apply to state and federal clerkships with the hopes of serving directly under a judge in preparation for a lucrative career. But how do these prestigious appointments impact law graduates’ earnings over the course of their careers? The number of law graduates has been steadily declining over the past decade. In fact, Law School Transparency – an advocacy group focusing on the legal profession – reports that the number of law school applicants has decreased by as much as 23% since 2010.
May 12, 2022 / Business

Walmart & Target – Superstore Strength Continues

From Placer
When we last dove into the performance of Walmart and Target, the writing was already on the wall – both brands were positioned for a strong 2022. And a few months into the year, it appears that this prediction – albeit not bold – was very much on point. Looking at visits for both retailers through the beginning of 2022 showed a significant year-over-year jump in visits. Walmart has averaged a 4.9% monthly visits increase compared to the equivalent months in 2021, while Target has seen a 6.1% average monthly increase.
May 12, 2022 / Business

DTC Pharma Ad Trends: Overview and New Advertisers

From MediaRadar
The American Revolution. Isaac Newton discovering gravity. The Continental Congress adopting the Declaration of Independence. What do all of these events have in common? They happened after Friedrich Jacob Merck took control of the Engel-Apotheke, which would eventually become one of the world’s biggest pharmaceutical companies. If that name doesn’t ring a bell, maybe its current one does: Merck. Yes, that Merck—the same one that reported $48.7b in sales last year.
May 12, 2022 / Business

Mental health app installs decline more than 30% since January 2021

From Apptopia
First-time downloads of ‘pandemic-winning’ mental wellness apps in the U.S were 15% lower this April than in April 2019. By contrast, downloads in April 2020 were up 21% YoY from April 2019, which kicked off investor interest in the category. From June 2020 to May 2021, Calm, Headspace, Noom and Talkspace raised $963M in private equity and venture funding. BetterHelp, which we also included in this market, has been privately held by Teladoc since 2016.
May 12, 2022 / Business

Entertainment ticketing apps are above pre-pandemic levels

From Apptopia
Monthly active users of the top entertainment ticketing apps in the United States are up 511% year-over-year in the first quarter. Remember the trauma from 2020 when all events, including Taylor Swift, Doja Cat, and BTS concerts, kept getting canceled or rescheduled? The ticket marketplace was the only industry that felt the pandemic induced frustration more than you did. As the global entertainment industry took a massive hit due to state-imposed lockdowns, event ticket resale companies witnessed a record fall in downloads and active users.
May 11, 2022 / Real Estate

Where Next for US Commercial Mortgage Rates?

From Real Capital Analytics
Inflation poses a challenge for the financing of commercial real estate. As inflationary pressure pushes up interest rates, the cost to finance commercial real estate investments can increase as well. U.S. commercial mortgages originated in 2021 had an average 3.7% coupon rate for 7/10-year fixed rate products. Into March of this year, this rate had climbed to 4.3%, an extra 60 basis points. Increases in other rate instruments could foretell further commercial rate increases if traditional relationships hold moving forward.
May 11, 2022 / Business

Off-Price Apparel Update – Q1 2022

From Placer
Off-price stores, which sell branded clothing at a discount, have overperformed compared to the wider apparel sector throughout the pandemic. Much like the grocery segment, this market seemed to thrive in an uncertain world. Now, with a new set of challenges – including inflation, gas prices, and supply-chain disruptions – impacting almost all retail segments, we checked in with the category to see how it’s holding up. When COVID’s retail impact first began, the future of retail seemed uncertain.
May 11, 2022 / Real Estate

Loan Performance Insights

From CoreLogic
The CoreLogic Loan Performance Insights report features an interactive view of our mortgage performance analysis through February 2022. Measuring early-stage delinquency rates is important for analyzing the health of the mortgage market. To more comprehensively monitor mortgage performance, CoreLogic examines all stages of delinquency as well as transition rates that indicate the percent of mortgages moving from one stage of delinquency to the next.
May 11, 2022 / Business

How Is Wallet Share Changing as Inflation Shrinks Spending Power?

From Consumer Edge Research
Over the last few months, rising inflation, soaring fuel prices, and additional rollbacks to COVID-19 restrictions (even as new waves of cases come in) have dramatically shifted consumer spending. In today’s Insight Flash, we look at how share of wallet across income groups has changed in the last few months. Over the last four weeks, the highest share of wallet skew has been among low income shoppers (those making less than $40,000 per year). This group has spent 3.8 times as large a percentage of their wallet on Dollar Stores as our panel average.
May 10, 2022 / Business

Placer.ai Mall Index – April 2022

From Placer
When indoor malls saw a return to growth in October 2021, there was a sense of a turning tide for one of the key institutions in brick and mortar retail. Yet, comparisons to pre-pandemic holiday seasons and the rise of Omicron alongside a myriad of other challenges stunted that development. The traffic declines continued into 2022, driven largely by those same factors. Yet, already in March, weekly data started showing a shift with visit rates improving amidst a trend of normalizing behaviors.
May 10, 2022 / Real Estate

Top 10 U.S. Metros Where Spring and Summer Home Sellers See Higher Premiums

From Attom Data Solutions
ATTOM’s newly released Best Days to Sell A Home Analysis reveals that the months of May, June and July offer seller premiums of 10 percent or more above market value, based on home sales over the past 11 years – with the top 15 best days to sell in the month of May alone. According to ATTOM’s latest analysis of more than 46 million single family home and condo sales between 2011 and 2021, the Spring and Summer months continue to prove more profitable for home sellers.
May 10, 2022 / Business

Advan Notable Hits: Marriott International, Inc. (MAR) & Restaurant Brands International Inc. (QSR)

From Advan
On Wednesday May 4, 2022 Marriott International, Inc. (MAR) posted better-than-expected revenues of 4.2bn surpassing the consensus estimate of $4.15bn or by +1.2% and in the same direction as Advan's forecasted sales. The revenue was up 81% YoY and in line with Advan's foot traffic data increase of 35% YoY at its properties for Q1 2022. As a result of beating the sales and EPS the stock closed at $181.24, +4.7% from previous close. Advan's footfall data has a correlation of 0.92 on a YoY basis with MAR's top-line revenue over the last 13 quarters.
May 9, 2022 / Business

TikTok’s Top 10 Advertisers Have Spent More Than $126 Million So Far in 2022

From Pathmatics
TikTok’s users aren’t the only ones singing DJ Khaled and Migos’ “major bag alert” in 2022. Since TikTok introduced TikTok for Business, advertisers have been investing massively in the platform that has quickly become a household favorite among Gen Z users. To that point, Pathmatics data shows that the top 10 advertisers on TikTok have spent more than $126 million on the platform between January 1 and May 1, garnering over 12.6 billion impressions. Let’s dive into the top advertisers on TikTok by ad spend and how they are building engaging ad content on the app to target their audiences.