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When Colonial Pipeline was hit with a ransomware attack that forced it to shut down operations, millions of consumers on the East Coast were faced with long lines at gas stations and skyrocketing fuel prices. Although the press was awash in pictures of people hoarding gas in plastic shopping bags, how much impact did the shutdown really have?

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Measurable AI provides consumer insights based on over 10 million online shoppers’ actual transnational data. All the email transnational data comes from our company’s very own email applications: MailTime, Email Messenger and Magic Crystal.

Currently we offer two types of products:

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June 8, 2021 / Business

Are Workers Returning to the Office as COVID-19 Restrictions Ease?

From SafeGraph
As the COVID recovery progresses, our customers are eager to track changes in return to work across the country. This example shows how SafeGraph Patterns data was used to analyze how suburban, city, and downtown regions of Chicago have recovered since the pandemic commenced. Four major brands, Starbucks, Dunkin’, McDonald’s, and Subway, were selected as proxies for POI that workers would visit as they return to the office.
June 8, 2021 / Economy

May Employment Gains are Strong, But Still Disappoint

From RealPage
The U.S. employment recovery accelerated in May, but recent gains were still below economists’ expectations. Employers added almost 560,000 jobs in May, according to the Bureau of Labor Statistics (BLS). April’s disappointing gains were revised up to 278,000 jobs from the initially reported 266,000 jobs and March’s data was revised up by 15,000 jobs to 785,000 jobs gained as the factors hindering a stronger jobs recovery continue to be debated.
June 8, 2021 / Business

Placer Bytes: Disney and Convenience Stores

From Placer
In this Placer Bytes, we dive into the recovery of Disney World and convenience stores to see if dropping COVID rates and returning routines drove a needed boost. When we last looked at Disney World, a compelling recovery story was beginning to unfold. While the recovery had been happening, albeit slowly, since the reopening of the park last summer, the spring gave visits a needed boost. Visits were down just 48.6% in March when compared to the equivalent month in 2019, but in April that gap had dropped significantly to just 32.4%.
June 8, 2021 / Business

Hulu Snapshot: Latest Insights

From MediaRadar
Ad-supported streaming (AVOD) is a $11 billion business that doesn’t have a standard approach for ad purchasing. Confusing processes lead to slow revenue growth. Meanwhile, Hulu’s gross revenue continues climbing. Hulu is succeeding in the messy, crowded AVOD world and has much to teach. Which advertisers are buying from Hulu that could mean opportunity for you? Hulu has been the leader of the pack in ad-supported TV-streaming for years. And even though their market has become increasingly crowded
June 8, 2021 / Business

Dodge Momentum Index Jumps in May

From Dodge Analytics
The Dodge Momentum Index moved 9.1% higher in May to 178.0 (2000=100), up from the revised April reading of 163.2. The Momentum Index, issued by Dodge Data & Analytics, is a monthly measure of the first (or initial) report for nonresidential building projects in planning, which have been shown to lead construction spending for nonresidential buildings by a full year.
June 8, 2021 / Economy

Forestry and Paper: Credit Recovers as Lumber Prices Skyrocket

From Credit Benchmark
Lumber prices have tripled since June 2020, adding an average of $24,000 to the price of a new US home; and reports from Canada show that timber poaching is increasing as a result. Sawmills were idle during the pandemic lockdown, so the usual inventory build over winter did not happen. These technical constraints on supply are colliding head on with a spike in demand as housebuilding restarts, with the added pressure of the post-COVID desire for larger houses.
June 8, 2021 / Business

Shoppers Expected to Spend 1 Billion Hours on Mobile During the Week of Prime Day 2021

From AppAnnie
Amazon Prime Day has officially announced Prime Day for June 21 and 22, 2021, and consumers are already gearing up for _Amazon’s_ biggest shopping day of the year. Digital commerce has increased immensely over the past year and is on track to surpass $11 trillion in sales in 2021 — _Amazon_ alone added 50 million Prime subscribers during the pandemic due to the closure of brick and mortar stores.
June 7, 2021 / Business

Oracle, Adobe, Accenture Earnings Preview

From ETR Research
Below, ETR recaps the datasets on leading vendors in the Enterprise Apps, Data Warehousing, Productivity Apps, Marketing, and IT Services sectors. This article is based on ETR's Spring Technology Spending Intentions Survey (TSIS), which captures where IT budgets are being invested, citing participation from 1,500 IT decision-makers. Below are specific excerpts from each vendor's TSIS report, originally published on April 16th, 2021.
June 7, 2021 / Travel

U.S. Market Recovery Monitor - 29 May 2021

From STR
As anticipated, the Memorial Day weekend ushered in the highest occupancy the U.S. industry has seen since the start of the pandemic. For the week ending 29 May 2021, weekly occupancy reached 61.8%, the highest level since the final week of February 2020. On a total-room-inventory basis (TRI), which accounts for temporarily closed hotels, occupancy was 59.2%, which was also the highest since the pandemic’s start.
June 7, 2021 / Business

Airbnb and hotel industry show signs of strong recovery

From Second Measure
Transaction data reveals that travel-related sectors are recovering. As such, hotel sales spiked in April 2021 as increasing vaccination rates and warmer weather have more U.S. consumers planning vacations. The travel accommodations industry is reaping the benefits of the growing demand for travel, with Airbnb leading the pack. The hotel industry saw sales fall 77 percent year-over-year in April 2020, while Airbnb saw year-over-year sales decline 61 percent that same month.
June 4, 2021 / Investing

A (Bitter) Sweetgreen IPO?

From Earnest Research
With reports that Sweetgreen is preparing to go public we looked at how the upscale salad chain has performed in its core urban markets. Regardless of pre-pandemic growth, all regions saw drops of 50% or more as offices closed and office lunches plummeted at the outbreak of COVID. Since then, Sweetgreen’s HQ market of Los Angeles rebounded the fastest, reaching >50% Yo2Y trailing 4 weeks in September last year, before tailing off to around 30% in recent weeks.
June 4, 2021 / Business

Ulta’s Q1 performance signals increase in beauty spend

From Second Measure
Increasing vaccination rates and loosening policies in regards to large gatherings and mask-wearing have re-ignited consumers’ interest in beauty products. One of the main beneficiaries of this phenomenon is Ulta Beauty, whose Q1 2021 earnings outperformed investors’ expectations. Consumer transaction data reveals that Ulta’s 2021 sales are surpassing historical performance, with sales in March and April 2021 exceeding same-month sales from the previous three years.
June 4, 2021 / Real Estate

Apartment Rents and Occupancy Soar in May

From RealPage
U.S. apartment rents and occupancy are climbing rapidly in 2021, and May’s performance results show a continuing acceleration of momentum. Effective asking rents for new leases jumped 1.7% during the month, taking annual change to 4.2%. The last time annual rent growth topped 4% was in the middle of 2016. It now wouldn’t be surprising if rent increases this year surpass the last economic cycle’s peak annual growth of 5.4% seen in 2015.
June 4, 2021 / Real Estate

Chart: China’s Outbound Flows to Commercial Property

From Real Capital Analytics
Cross-border commercial property investment by Chinese firms has been on the wane since China’s government implemented curbs on capital outflows in 2017, and there’s no indication that these capital controls are going to be lifted any time soon. The charts below show just how significant the impact on overseas investment has been. Between 2015 and 2017, mainland Chinese investors deployed just over $91 billion into income-producing commercial real estate globally.
June 4, 2021 / Business

Starbucks, Dunkin’ and New Urban Centers

From Placer
While we knew the wider coffee sector was trending in the right direction, the latest numbers from top brands in the space only deepen the optimism. Additionally, the results also strengthen key findings from migration analysis data speaking to unique retail and hospitality opportunities in rising regions. Visits to top coffee and breakfast oriented chains have continued to improve in recent months when comparing visits to a ‘normal’ 2019.
June 4, 2021 / Travel

U.S travel to Europe – A summer revival?

From ForwardKeys
ForwardKeys has long encouraged governments and tourism organisations to announce their border re-openings as far in advance as possible. We observed that this greatly benefited destinations such as Greece and Portugal for the 2020 summer season and there appears to be a case of _Deja Vu_ for Greece, but now we have newcomers to the early announcement club: Iceland and Croatia. Welcoming vaccinated travellers is not only a trend but a fast-growing reality.
June 4, 2021 / Business

UK Food Delivery: Our latest insights on whether consumer growth will slow post-lockdown

From Fable Data
As we start what we hope will be a return to normality, Fable Data asks: how permanent are these new patterns of consumer behaviour? How predictive is the data from the last year? Where do we see industry players holding onto their gains, and where do we anticipate a reversal to pre-pandemic positions? Food Delivery spend was already growing between 20%-30% YoY in the quarters prior to March 2020, when the first lockdown occurred.
June 4, 2021 / Economy

Understanding Whether Weather Impacted TX Grocery

From Consumer Edge Research
Winter Storm Uri in February of this year ravaged much of the country, with the strongest impact in states with little snow experience such as Texas. But not all businesses were plowed under by the storm. Grocers actually saw a lift in sales in the days prior as snow-shy shoppers stocked up on essentials in anticipation of rough road conditions and grocery closures. In today’s Insight Flash we take advantage of our partnership with WeatherOptics and our newly launched WeatherOptics Signal dashboards to dig into which grocers were the most impacted
June 4, 2021 / Real Estate

Refinance Lending Continues Powering Unusually Strong Home-Mortgage Activity Across U.S.

From Attom Data Solutions
ATTOM Data Solutions, curator of the nation’s premier property database, today released its first-quarter 2021 U.S. Residential Property Mortgage Origination Report, which shows that 3.77 million mortgages secured by residential property (1 to 4 units) were originated in the first quarter of 2021 in the United States. That figure was up 3 percent from the previous quarter and 71 percent from the first quarter of 2020 – to the highest level in more than 14 years.
June 3, 2021 / Culture

Which PhD Fields Are Growing The Fastest?

From Revelio Labs
Doctoral degrees hold the promise of increased earnings, interesting research opportunities, and part/full time teaching positions. Some fields of PhD study have a long and storied history, like Chemistry and Physics, whereas other fields are new and rapidly growing, such as Machine Learning and Computer Science. One question we set out to answer was how PhD fields have changed over time, and if there are general patterns we can identify to predict changes in PhD field growth?