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Fable Data

Anonymous consumer spending data and analysis. In real time, at scale.

For decision makers in government, commerce and finance, who need to know:

  • How an economy is performing?
  • What’s the competitive dynamic within a sector?
  • How a company is trading compared to last year?
  • The impact of a new entrant or investment in marketing or change in policy?
  • How much do our customers spend with our nearest competitors?
  • Who are our competitors?
  • Buy, sell, hold, red, black, left, right, stay, leave…

We are a team driven to question and answer. Escapees from senior roles in technology, science, consulting, commerce and investment. Data is our universe. Finding it. Playing with it. Working with it. Questioning and answering.