MillerPulse is one of the largest restaurant benchmarking companies in the US. It collects weekly POS data from its members that represent over $85 billion in annual sales. MP indices show key performance indicators for all areas of the restaurant industry, including Casual Dining, QSR. Fast Food, and Fast Casual restaurants, as well as sub-segments like QSR Sandwich and CD Grill & Bar in more than 70 US markets.
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The key to any economic recovery in the US is relaxing social distancing. Many businesses such as restaurants, gyms, doctors and hotels can’t operate profitably at 50% or lower capacity. Most restaurants run on razor thin margins, so filling seats and cramming them together is essential for their survival. In this article we examine the year to date recovery of the restaurant industry in the US.
