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For grocery shopping, online ordering for both pick-up and delivery was growing before the crisis. As consumers looked to minimize exposure outside of their homes during the pandemic, this trend picked up considerable momentum. By mid-April, online grocery buying was about 77% higher than before the crisis and in May, 40% ordered groceries online for delivery or carry-out compared to 28% same month year ago.
Even after restrictions are lifted, many consumers still plan to shift their spending online. A May 2020 survey of Checkout panelists found 26% of consumers plan to shop more online at non-grocery retailers once social distancing restrictions are lifted, while only 16% plan to shop more in stores. “We’ll leapfrog three years in terms of online adoption,” said Chief Industry Advisor Marshal Cohen when asked to predict how the shift to e-commerce will play out after restrictions are lifted and a new normal sets in.
