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Numerator

Numerator is a data and tech company serving the market research space. Headquartered in Chicago, IL, Numerator has 1,600 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

October 19, 2020 / Business

Amazon Prime Day 2020 Recap

From Numerator
Amazon Prime Day 2020 took place on October 13-14, marking the internet retailer’s sixth annual sale celebration, and its first to occur outside the month of July. In addition to its shift in timing, Prime Day 2020 saw a shift in ad strategy, a slight shake-up to the top items list, and moderate changes in consumer behavior-- including a move towards holiday gift purchasing.
October 8, 2020 / Investing

Preview Into Prime Day 2020

From Numerator
Since its inception in 2015, Amazon Prime Day has taken place annually in mid-July, driving a summer sales boost among Amazon and its competitors. Like many other events in 2020, this year’s Prime Day was postponed, and is now set to take place on October 13 & 14. What does a delayed Prime Day mean for the retail world, what are consumers saying, and how are brands and retailers advertising in advance of the upcoming day of deals?
October 2, 2020 / Economy

The Impact of Coronavirus (COVID-19) on Consumer Behavior

From Numerator
COVID-19 cases may be rising in 32 states, but consumer impact and concern have continued to decline since a spike in late-July. As consumers adjust to living alongside Coronavirus, they’ve become more adept at navigating their day-to-day activities with COVID precautions in mind. While we are still likely to see increases in behavioral impact before a return to normalcy, future spikes in cases may have a slightly lesser impact on consumer behavior now that individuals know what to expect and how to cope.
October 2, 2020 / Economy

The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour

From Numerator
COVID-19 cases are rising across Canada, and while overall impact on consumer behavior is relatively stable, specific activities like stocking-up and experiencing product shortages have seen an increase. The rise in cases has led to a rise in concern among Canadian consumers, and more than four-in-five anticipate a widespread resurgence of the virus in the coming months, with another three-in-four expecting new lockdown measures on the horizon.
September 30, 2020 / Business

Shifting Promotional Strategies are Leading to Increased Spirit Sales

From Numerator
Quarantine has resulted in many people re-discovering old hobbies such as knitting or bread making, but there’s another classic past-time increasing in popularity throughout the pandemic: cocktail making. With bars and restaurants closed, or only open in a limited capacity, many have taken to imbibing in alcoholic beverages from the comfort of their homes, where they’re definitely on a first-name basis with the bartender and getting friendly pours.
September 11, 2020 / Culture

The Tricky Business of Treats this Halloween

From Numerator
As summer winds down and fall quickly approaches, consumers and brands alike are turning their focus toward all things autumn. One question on many minds is what 2020 holds for Halloween, a holiday certain to look different amidst the COVID-19 pandemic. Will there be trick-or-treating? If not, will consumers still look for some way to celebrate?
August 28, 2020 / Business, Culture

8/26 Update: The Impact of Coronavirus (COVID-19) on Consumer Behavior

From Numerator
Across the country, states and cities have seen a decline in COVID-19 cases over the past few weeks, making possible continued reopening procedures. As a result, we’ve seen a decrease in COVID-19’s impact on shopping behavior and the level of concern consumers have regarding the virus. After a notable spike in cases and behavioral impact in July, we are back in-line with impacts seen in May and June.
August 20, 2020 / Culture

Back to School 101: Planning Amidst a Pandemic

From Numerator
Uncertainty is the operative word for consumers and retailers alike as the school year resumes amid the ongoing COVID-19 pandemic. Given the unpredictable nature of the situation— will students and teachers be returning to classrooms? If they do, will it last?— it’s not surprising back-to-school sales have been impacted.
July 31, 2020 / Economy

7/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour

From Numerator
Across Canada, some regions have begun easing COVID-19 restrictions and moving into the early phases of their reopening plans, which has led to a slight increase in cases in some regions. In this latest iteration of our consumer sentiment survey, we saw an increase in COVID-19’s impact on shopping behaviour and the level of concern consumers have regarding the virus.
July 31, 2020 / Economy

7-30 Update: The Impact of Coronavirus (COVID-19) on Consumer Behavior

From Numerator
Across the country, states and cities are seeing a resurgence in COVID-19 cases, leading some to scale back reopening plans or enforce new restrictions. As a result, we’ve seen an increase in COVID-19’s impact on shopping behavior and the level of concern consumers have regarding the virus. With cases on the rise in 41 states, we’re beginning to see shopping behaviors and sentiments reflective of late March and April.
July 20, 2020 / Business

Quick Service during COVID-19: What Worked and What's Next

From Numerator
In the past few months, Quick Service Restaurants have experienced rapid and dramatic changes as consumer spend shifted online due to the COVID-19 pandemic. QSR sales took a big hit at the onset of the pandemic, but steadily increased as consumers adapted to the situation and learned what activities were safe. While sales in this channel have improved, the upturn has come with significant changes in guest behavior.
July 13, 2020 / Culture

What will Back-to-School Shopping Look Like This Year?

From Numerator
There’s no doubt the 2020-21 school year is going to look different in light of COVID-19. As a result, back-to-school shopping— a key period for many brands and retailers— will look different as well. How are parents and guardians thinking about back-to-school shopping, and what are their plans to prepare for the upcoming school year?
July 3, 2020 / Business

COVID-19 Click & Collect: Who's Clicking and Who's Sticking?

From Numerator
When the COVID-19 crisis began in March, consumers and retailers alike scrambled to make dramatic adjustments in order to adapt to an extraordinary situation. As social distancing, sheltering in place, and access to only essential businesses became the new norm, consumers experimented with new channels out of necessity.
June 25, 2020

The Impact of Coronavirus on Canadian Consumer Behaviour

From Numerator
Across Canada, some regions have begun easing COVID-19 restrictions and moving into the early phases of their reopening plans. In this latest iteration of our consumer sentiment survey, we saw a decline in COVID-19’s impact on shopping behaviour and the level of concern consumers have regarding the virus. We also asked consumers how they felt about phased reopening plans, and which newly reinstated activities they were likely to resume in the coming weeks.
June 24, 2020

6-22 Update: The Impact of Coronavirus on Consumer Behavior

From Numerator
Across the country, states and cities have lifted their shelter-in-place orders and begun moving into the early phases of their reopening plans. For many, this means the ability to visit restaurants, salons, and other businesses previously deemed “non-essential.” In this latest iteration of our consumer sentiment survey, we saw a decline in COVID-19’s impact on shopping behavior and the level of concern consumers have regarding the virus.
June 20, 2020

Anticipating Post-COVID Consumer Behavior

From Numerator
In the wake of the COVID-19 crisis, consumer behavior has undergone rapid and dramatic shifts. Retailers and brands have been faced with the challenge of rapidly adapting to these new patterns. With today’s consumer better educated on the many shopping options they have, one theme that has emerged from this disruption in daily life is the importance of omnichoice.
June 16, 2020

The Economic Fallout: Consumer Spending Post-COVID

From Numerator
The economic repercussions of the COVID-19 crisis are still unfolding. Consumers are understandably concerned about their financial futures. Though the latest job numbers offer a glimmer of hope for some industries, the experts agree: the country is in a recession, and we’re not out of the woods yet.
June 7, 2020

The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour

From Numerator
Across Canada, some regions have begun easing COVID-19 restrictions and moving into the early phases of their reopening plans. In this latest iteration of our consumer sentiment survey, we saw a decline in COVID-19’s impact on shopping behaviour and the level of concern consumers have regarding the virus.