Amazon Prime Day 2020 took place on October 13-14, marking the internet retailer’s sixth annual sale celebration, and its first to occur outside the month of July. In addition to its shift in timing, Prime Day 2020 saw a shift in ad strategy, a slight shake-up to the top items list, and moderate changes in consumer behavior-- including a move towards holiday gift purchasing.
Since its inception in 2015, Amazon Prime Day has taken place annually in mid-July, driving a summer sales boost among Amazon and its competitors. Like many other events in 2020, this year’s Prime Day was postponed, and is now set to take place on October 13 & 14. What does a delayed Prime Day mean for the retail world, what are consumers saying, and how are brands and retailers advertising in advance of the upcoming day of deals?
Quarantine has resulted in many people re-discovering old hobbies such as knitting or bread making, but there’s another classic past-time increasing in popularity throughout the pandemic: cocktail making. With bars and restaurants closed, or only open in a limited capacity, many have taken to imbibing in alcoholic beverages from the comfort of their homes, where they’re definitely on a first-name basis with the bartender and getting friendly pours.
As summer winds down and fall quickly approaches, consumers and brands alike are turning their focus toward all things autumn. One question on many minds is what 2020 holds for Halloween, a holiday certain to look different amidst the COVID-19 pandemic. Will there be trick-or-treating? If not, will consumers still look for some way to celebrate?
Uncertainty is the operative word for consumers and retailers alike as the school year resumes amid the ongoing COVID-19 pandemic. Given the unpredictable nature of the situation— will students and teachers be returning to classrooms? If they do, will it last?— it’s not surprising back-to-school sales have been impacted.
In the past few months, Quick Service Restaurants have experienced rapid and dramatic changes as consumer spend shifted online due to the COVID-19 pandemic. QSR sales took a big hit at the onset of the pandemic, but steadily increased as consumers adapted to the situation and learned what activities were safe. While sales in this channel have improved, the upturn has come with significant changes in guest behavior.
There’s no doubt the 2020-21 school year is going to look different in light of COVID-19. As a result, back-to-school shopping— a key period for many brands and retailers— will look different as well. How are parents and guardians thinking about back-to-school shopping, and what are their plans to prepare for the upcoming school year?
When the COVID-19 crisis began in March, consumers and retailers alike scrambled to make dramatic adjustments in order to adapt to an extraordinary situation. As social distancing, sheltering in place, and access to only essential businesses became the new norm, consumers experimented with new channels out of necessity.
In the wake of the COVID-19 crisis, consumer behavior has undergone rapid and dramatic shifts. Retailers and brands have been faced with the challenge of rapidly adapting to these new patterns. With today’s consumer better educated on the many shopping options they have, one theme that has emerged from this disruption in daily life is the importance of omnichoice.
The economic repercussions of the COVID-19 crisis are still unfolding. Consumers are understandably concerned about their financial futures. Though the latest job numbers offer a glimmer of hope for some industries, the experts agree: the country is in a recession, and we’re not out of the woods yet.