Quantcast is on a mission to help brands grow in the AI era. We are creating the System of Intelligence for the marketing ecosystem so clients can make every customer engagement smarter, faster and more relevant.
Since 2006, we’ve been building Q - the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations. Q powers the Quantcast Intelligence Cloud, our suite of audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Marketers, agencies, consultancies and publishers use the Quantcast Intelligence Cloud to discover new customers, drive incremental growth and deliver business outcomes.
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Technology is among the many sectors in the US seeing buying behaviors evolve due to COVID-19. Companies and consumers across the country are adapting to working from home, as shelter-in-place has become the new norm.
Retail is among the many industries in the US experiencing significant shifts in buying behavior due to COVID-19. Roughly 75% of US consumers who responded to a February poll said they would steer away from shopping centers altogether due to growing concerns around the coronavirus. Unsurprisingly, March saw a drop in US retail sales by 4.4%.