Year-over-year small business credit card application volume shrunk 41% in Q2 2020, but increased search activity signals renewed hope for the second half of 2020
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found indications that interest from small businesses in small business credit cards may be rebounding after a loss in momentum in the first half of 2020.
Using insights from the Comscore Small Business Credit Card Benchmarker, which leverages panel data to produce granular and actionable insights to understand emerging trends in the industry landscape, Comscore’s “The COVID-19 Impact on Small Business Credit Card Applications in 2020” whitepaper examines how small business credit card application and research cycles have trended before and during the COVID-19 era and what changing consumer behaviors and potential future trends mean for small business credit card issuers.
Key findings include:
To learn more about the data behind this article and what Comscore has to offer, visit https://www.comscore.com/.
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