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Travel

Destination Spotlight: The United Kingdom

Source: https://forwardkeys.com/destination-spotlight-the-united-kingdom/

The year 2020 was a colossal year for many nations getting to grips with the virus that has closed international travel off for many, whilst airports sit empty and planes grounded on lonely tarmacs. However, throw in Brexit, the AstraZeneca vaccine, lockdowns, and travel restrictions, and the United Kingdom has been on a never-ending see-saw of ups and downs.

A Christmas boom that never came

Many people within the travel sector in Europe hoped for a busy Christmas holidays travel period in the UK, as witnessed over the Summertime with UK travellers flocking to Turkey, Greece, Portugal, and Spain. However, with many denizens placed into Tier4 restrictions post Autumn Half Term school holidays, it placed a significant dampener both on international departures as well as arrivals.

In fact, when examining the top international origin cities to the United Kingdom in December 2020, the most resilient cities were in India. Kochi was up by 52% and Amritsar +18%. Islamabad in Pakistan was only down by 21%.

“These issued tickets show that it wasn’t the leisure market driving the sales to the UK, rather the VFR market. As we’ve noticed in other parts of Europe, the VFR market is an audience to take note of to leverage whatever bookings you can make during this pandemic,” says Olivier Ponti, VP of Insights at ForwardKeys.

The Seat Capacity for intercontinental travel as well as intra-European travel saw seats increased in December, however, while intercontinental travel peaked at 34% of 2019 levels, intra-European capacity was only half of Summer recovery levels.

From October 1 – December 31 the most active city pairs in terms of air traffic stemmed from Paris and Amsterdam. The most popular routes from London were to Madrid and Lisbon with the YoY variation down by 72.1%. Not really destinations famous for their Christmas Markets.

What’s next for the United Kingdom?

While some travellers wait to learn the latest regarding the efficacy of the AstraZeneca vaccine on the latest strains, others are already booking their summer holidays.

Looking at the Air Ticket data for tickets issued for travel from June 4 to 21 September 2021 versus the same time in the previous year, the usual international destinations are positioned in the top five: Corfu, Orlando, Faro, Las Vegas, and Ibiza.

“This goes to show you that the desire to travel and pent-up demand are real. With the right travel conditions put in place and governments installing more confidence than fear in travelling abroad, not everything needs to about doom and gloom for the travel sector in 2021,” ends Ponti.

To learn more about the data behind this article and what ForwardKeys has to offer, visit http://forwardkeys.com.

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DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

GET WEEKLY ALERTS

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LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.