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Prosper Insights and Analytics

Prosper provides first party anonymous consumer intent data for the financial services, marketing technology, retail and marketing industries, giving ‘global authoritative market information on US and China consumers’. Prosper has 18 years of consumer data across all retail and related categories of business.

July 14, 2020 / Economy

Female consumer confidence is only 31%, while males is at 43%: why this difference is important

From Prosper Insights and Analytics
US consumer confidence slightly increased over the past few months but the difference among genders continues. According to data from Prosper Insight and Analytics, 43% of males responded that they were confident or very confident when they were asked on June 2020 about their feelings regarding the chances of a strong economy during the next six months, while only 31% of females felt the same way.