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Kantar Media

December 22, 2020 / Business

Holiday halftime 2020: Retailers try to bring back the cheer

From Kantar Media
In a year that has experienced a pandemic, political turmoil and unprecedented forest fires, it can seem that nothing is left unchanged – including the winter holidays. Consumers may be looking forward to taking a break at the end of such a difficult year, but with COVID case levels well above past highs, many states retreating back into lockdown and unemployment still significant, it’s unclear how much cheer will be found.
October 20, 2020 / Culture

Election 2020: A battleground ballot

From Kantar Media
Mere weeks ahead of Election Day, a global pandemic continues apace, an economic and social justice crisis continues to roil the country and one of the most contentious Presidential races in American history is on the horizon. There has already been record turnout for early voting, however the candidates are still spending big to sway those who have not yet cast their ballots.
July 30, 2020 / Business

Promotions trends 2020: Mid-year catch up

From Kantar Media
In H1 2020, Kantar noted decreases in both Print and Digital promotion activity as brand manufacturers and retailers adjusted their coupon strategies in response to COVID-19. In Digital, we saw a decline in estimated prints/clips beginning in March as well as shorter coupon availability with average days online down 50% to just 9.5 days in March, April and May 2020.
May 29, 2020 / Business

COVID-19's impact on consumer media usage and attitudes

From Kantar Media
Today’s consumers are inundated with information and content – much of which may not be relevant or accurate. Yet during a pandemic, it’s more important for brands than ever that consumers can rely on their updates.