As consumer adoption of food delivery increases, the competition among food delivery companies on wallet share and loyalty continues. If a restaurant is available on all delivery apps, users get to choose which app to order from. To lure more users to their own platforms, food delivery companies need to adjust their pricing strategies, optimize the service, run various promotion campaigns, and even offer alternative services such as grocery deliveries.
In a former report, we used Measurable AI’s unique e-receipts data to look at the food delivery industry in APAC in the early months of covid-19, and saw a huge surge in food delivery volume. After six months, the pandemic is still not over, and so is the competition among the food delivery companies. Based on one year of historical data in 2020, Measurable AI presents the second part of the food delivery industry research, covering market share, user behavior, and pricing strategy.