Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
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We probably don’t have to tell you that social media is a big deal. The average person spends 2 ½ hours per day on social media. 3.8 billion people use social media worldwide. 84% of people with Internet access use social media. So with stats like those, advertising on social media is a no brainer. Let’s pull some insight to see which social media sites are the cream of the ad crop.
The Stop Hate For Profit campaign sent shockwaves through the social media advertising communities in late June. Brand-name companies such as Unilever, Coca-Cola, Patagonia, Adidas, Verizon, and hundreds of others announced they would halt all Facebook advertising for at least the month of July to protest hate speech, misinformation, and derogatory content across the platform.
Any other year, most of us would have spent the Summer with friends and family enjoying the great outdoors. This year, however, the pandemic has kept many of us isolated in our homes, staring at our screens, as the days and seasons roll on--and all seem to just blend together. How have these shifts translated to advertiser behavior on Instagram?
