Shopping habits changed in 2020. Instead of wandering into brick-and-mortar businesses, we spent hours window shopping on the internet. And, if you’re anything like me, you relied a little too heavily on that “Add to Cart” button for a quick rush of quarantine-style serotonin. The proof? Other than the pile of boxes in the corner of my room? US Shopping app sessions increased 65.9% YoY in Q4. A session occurs every time someone opens and uses an app. More sessions, more sales.
Each year, the flagship day of the pre-Christmas shopping spree, Black Friday, delivers major shifts in consumer behavior. Last year’s sales hit a record high of $7.4bn in online spending, indicating that the future of shopping sits firmly within the digital realm.
What could be more exciting than discovering the most visited websites in the world’s top economy? Well, nothing, as the US often sets the global trend when it comes to the top sites by traffic received. Based on data from the SEMrush Traffic Analytics tool, this post reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.
Before we mention how the coronavirus pandemic impacts online ad spend, keep in mind the changing consumer behavior. We are seeing an unprecedented increase in people staying indoors.
This means people are spending a significant share of their lives online. And we will most likely see this behavior remain for a considerable amount of time when the pandemic ends.
