As we’ve transitioned to a new normal, what we’re interested in buying has changed.
For example, ad spend by eyewear brands has seen dramatic spend that began mid-March.
Since March 8th, spend was up 208% YoY. Spring 2019 sunglass spending was about the same as what prescription glasses are at today.
Amid increased screen-time, consumer interest in blue light glasses has seen a dramatic spike. Many of the ads promote blue light glasses or lenses.
Since March 8th, skincare ad spend has been up 21% YoY.
Attention to skincare has increased as masks cause itchiness or redness. People also see themselves on Zoom in meetings and want to feel better about their appearance.
The Humane Society said that in March and April there was a 34% YoY increase in the number of pet adoptions. Pet brands, mostly made up of by food products have responded by upping their ad spend 51% YoY since March 8th.
To learn more about the data behind this article and what MediaRadar has to offer, visit https://mediaradar.com/.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
