Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment accounts and financial education increased significantly during the first quarter of 2020 as account application and opening volumes reached all-time highs.
Using insights from Comscore’s Custom Quarterly Brokerage Benchmarker, which includes data from U.S. desktop and mobile, Comscore’s 2020 “Buying the Dip or Weathering the Storm? Brokerage Shopping During the COVID 19 Pandemic” explores the impact of the COVID-19 pandemic on the brokerage and financial investing industry and provides insights on how brokerage and online investment brands can adapt to the needs of a shifting customer base.
Key takeaways include:
To learn more about the data behind this article and what Comscore has to offer, visit https://www.comscore.com/.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.