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Economy

Cities are Changing. Are You? 11 Months of Covid-19 in London

Source: https://huq.io/indicators/cities-are-changing-are-you-11-months-of-covid-19-in-london/

Huq has mapped the density of people within London by postcode district, month-on-month since the start of the year to create a time-lapse revealing emerging patterns. The visualisation shows how lockdowns one and two have transformed the capital, and what activity looks like across the city today. Darker shading on the map represents a higher population density.

Some of the key takeaways include:

  • How the first major lockdown drove people to spend more time in the outer suburbs of London, with NW, NE, SE, SW and W 10+ postcodes, which are running consistently at 15% above September 2019 levels
  • There was limited return to pre-Covid patterns over the summer other than in very specific postcode districts – SE1, NW1 and Croydon – all of which are where major train termini are located. Central postcodes (EC, WC) fell to 55% of September 2019 levels in April and recovered to a high of 77% in September
  • So far during this second lockdown, a similar trend to Lockdown 1.0 is observable, but to a far lesser extent as corroborated by other recent outputs from the Huq Index
  • The impact of Covid-19 on Londoners has not been uniform, with clear distinctions visible in terms of recovery across different quarters of the city, which also align closely with different socio-economic populations

To learn more about the data behind this article and what Huq has to offer, visit https://huq.io/.

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Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.