×
The email you entered is not valid.
Business

Mall Visits Accelerate Ahead of Black Friday

Source: https://www.advan.us/blog.php

With a new phase of lockdowns beginning across the US, many shoppers have opted to get a jump on Black Friday over the past week. Foot traffic to malls increased steadily across most states other than Texas where case numbers have climbed significantly, although lockdown measures have not yet been imposed. Mall visits in Texas have remained more or less flat since the start of the month.

Florida saw a week-over-week increase of 7% in mall traffic, on top of a 3% increase in the prior week.

California, which has seen more restrictive lockdown orders as a result of spiking case numbers, saw a 3% increase in mall traffic over the past week, compared to a 7% increase the previous week ahead of the current restrictions.

In New York, restrictions have been focused on curbing cases driven by ‘bars, restaurants, gyms and house parties’, according to state governor Cuomo. As an indicator for shopping trends, mall foot traffic in the state suggests that NY state residents are still keen to spend; it was up 5% last week and 3% in the previous week.

It remains to be seen how lockdown measures will affect Black Friday in major shopping districts, Advan will be tracking foot traffic to malls and other retailers with only a 1 day delay in reporting. Stay tuned for further updates after what is normally the biggest shopping weekend of the year.

To learn more about the data behind this article and what Advan has to offer, visit https://www.advan.us/.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Placer

Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Placer

Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.