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Huq provides high-frequency market research data derived from its global mobile panel. Researchers and analysts from across finance, real-estate and the public sector rely on Huq’s data to make high-value decisions daily.

Our network of opted-in and anonymised mobile panelists produces 0.5Bn spatial and place interaction events daily in 247 territories worldwide. From measures of mobility to store-level footfall, industrial activity to urban transport flows, Huq’s geo-data is the only dataset used by professionals for whom data accuracy is vital.

Headquartered in London, UK, Huq has been supplying some of the world’s largest investors, real-estate, retail and media owners with real-world consumer interaction data since 2014.

October 29, 2020 / Culture

The National Trust Offers an Antidote to Restrictions on Indoor Entertainment

From Huq
Visits to National Trust properties are within touching distance of pre-Covid levels as restrictions on indoor entertainment encourage visitors out into the nation’s parks and gardens. The Huq Index measured a sharp drop in attendance to both open and ticketed properties with the onset of lockdown in March
October 27, 2020 / Business

The New, New Normal (For Now)? Foodservice Steadies at 25pts

From Huq
The Huq Index shows the decline in footfall across the UK’s foodservice outlets levelling off at 25pts following a wave of new restrictions across the country. Despite suffering a 35% loss from its summer peak on the 31st August, it is good news for the industry that it looks like the floor is close to here, and not some 20pts lower as it was during April and June this year.
October 26, 2020 / Economy

Emerging Trend? Londoners Move to Independent Shopping

From Huq
Londoners are shying from big brand retailers in favour of shopping at independent outlets, with independent and single-site retailers consistently outpacing chains throughout the autumn.
October 22, 2020 / Business

Pubs Resilient Amid Challenge to Foodservice Industry

From Huq
Visits to pubs across the UK has held relatively steady as tighter restrictions come into force in many regions and new local lockdowns create precipitate another sharp decline in Foodservice industry trade. The Huq Index for Restaurants and Pubs shows footfall across the sector fall by an average of 29pts in the last 30 days.
October 20, 2020 / Economy

Data Reveals Manchester Reaction to New Lockdown Threat

From Huq
Pedestrian footfall in Manchester has sunk to 50% of year-on-year levels as tighter restrictions and ambiguity over lockdown policy impacts mobility and trade. Through the summer, Huq’s mobility indicator for the city shows a steady recovery to levels of around 75% of 2019 by September, however this has dropped sharply over the last week.
October 19, 2020 / Economy

Pub and Restaurant Attendance Drops to a Fifth of Pre-Covid Levels

From Huq
Footfall to the Pub and Pub and Restaurant sector is dwindling in the wake of tighter restrictions, with attendance dropping below 20% of usual levels for the first time since June. Following a steady recovery boosted by Eat Out to Help Out in August, Pubs and Restaurants attendance had been hovering around 70% of usual levels throughout September.
October 15, 2020 / Economy

UK vs. EU Hotels Performance, Summer 2020

From Huq
Europe’s hoteliers enjoyed a far stronger post-lockdown recovery than those in the UK over summer, with hotels on the continent experiencing guest levels comparable to 2019 whilst the UK struggled to muster much more than 70%.
October 13, 2020 / Economy

Staff Levels at European Food Factories Fall to 16pts

From Huq
Worker presence at food manufacturing plants across Europe has dropped to just 16pts of equivalent levels last year, a low not seen since countries began to re-emerge from the first lockdown at the end of April.
October 12, 2020 / Culture

Students Laying Low: Impact of Pandemic on University Life Revealed

From Huq
Campuses across the UK are fast becoming ghost towns as students swerve physical University attendance in favour of remote working. While Autumn traditionally sees universities buzzing with freshers week and the start of a new academic year, Huq’s data shows that attendance is struggling to get beyond 22% of normal term time.
October 8, 2020 / Economy

UK Industrial Staff-Levels Back On-Par with EU

From Huq
Staff-levels at manufacturing plants, a proxy for productivity, in the UK have caught up with those in the EU for the first time in 2020, with attendance even nudging higher than the EU for the first time since April in the last week. Both regions saw a gradual recovery in staffing following a sharp decline in March, but the start of summer saw the UK’s manufacturing recovery stagnate to around half of European levels.
October 6, 2020 / Economy

French Hospitality Industry Recovers Despite Record Cases

From Huq
The last six weeks have seen customer levels across French bars, restaurants and cafes tracking neatly at around 100% of 2019 levels despite record levels of new cases over the same period. Persistent growth in visits from lockdown levels on May 9th climbed to 64% to 75pts by July 1st and even peaked at 106% on August 9th before settling into near 2019 levels in the weeks following.
October 5, 2020 / Business

Clothing Retail Footfall Slides 26% From September Peak

From Huq
Visits to clothing and shoe shops across the UK has declined 26% from a post-lockdown peak of 65pts on August 29th. Following a good start to the year with visits up 60% for January sales and a stable February, footfall fell sharply to residual levels from March 22nd before regaining 50% of normal levels by July 2nd and remain so for much of the summer. Recovering to to 65pts in August 29th – a date that coincides with the end of the summer and start of the school year – visits to clothing shops have since followed an even trajectory downwards to present levels of 39%, a fall of 26% in just 4 weeks.
October 1, 2020 / Business

European Food Production Rises 19% As Second Wave Bites

From Huq
Food producers in Europe are scaling up their staffing levels as the second wave of Covid-19 bites across the region. Huq’s European Industrial ‘Big-6’ Indicator shows a growth of 19% in the 4 weeks to date from August 31st. This contrasts with just a 10% rise in worker presence between February 20th and March 5th, it’s pre-lockdown high
September 29, 2020 / Business

Germans Hit Supermarkets Amid Rise in Cases Despite No-Lockdown Pledge

From Huq
Trips to Germany’s supermarkets are running at 31% above 2019 levels, continuing a trend that reached as high as 53% above year-on-year values in mid-August. This follows a previous rise in German supermarket shopping activity observed immediately prior to lockdown in March where levels exceeded 29% of their seasonal norm.
September 28, 2020 / Business, Economy

Staffing at UK Factories Lags EU Counterparts by 28pts

From Huq
The return of employees to manufacturing facilities across the UK has stalled since June, with presence failing to recover beyond 60% of last year’s levels. By contrast, this seasonally-adjusted measure of daily worker presence also shows presence regaining 75% in July and growing to over 80% this month.
September 24, 2020 / Economy

Last Orders: Pub Visits Surge as New Restrictions Announced

From Huq
Footfall to Pubs reached a post-Covid high on Saturday, with Huq’s Daily Index climbing to almost 100% of Year-on-Year levels – a drastic change in the downward trend which had emerged over the last month as the sector grappled with an Eat Out to Help Out hangover. With unseasonably warm weather over the weekend and threats of an imminent second lockdown murmuring, punters appear to have been tempted into a final evening in the pub.
September 22, 2020 / Economy

Pub Visits in Sharp Decline as New Restrictions Loom

From Huq
Visits to pubs across the UK took a tumble in September as the stimulus of Eat-Out-to-Help-Out appears to be running dry and large parts of the country face renewed restrictions. Huq’s Index for Restaurants & Pubs had identified signs of a positive recovery throughout August. However, the rate of growth has reversed in the last few weeks with visits halving in pubs. Restaurants and even QSR paint a similar picture.
September 21, 2020 / Culture, Economy

UK ‘Commute Economy’ Recovers 2x Faster than London

From Huq
Residents in Birmingham, Bristol and Sheffield have been some of the fastest to return to workplaces, with office attendance climbing to almost 50% of YOY levels in each city. However, working from home appears to have become a new way of life for Londoners, as levels at languish around 20%. Commuting in cities outside London have been witnessing a fast recovery since the start of July as offices and workplaces were allowed to open up again.
September 17, 2020 / Culture

Gym-goers Enthusiastic But Recovery Stuck at 65pts

From Huq
Indications show that the recovery of the UK Health & Fitness sector bounced back rapidly following the end of lockdown, with gyms, spas and fitness studios across the UK seeing up to 65% of last year’s levels consistently throughout much of August and September. According to Huq’s ‘Big 6 Consumer Index’, gyms, spas and fitness studios across the UK dropped quickly and firmly to negligible attendance during lockdown, followed by a sharp increase when they were allowed to open once again in late July.
September 15, 2020 / Business

Restaurants Wobble Without ‘Eat-Out-to-Help-Out’ Support

From Huq
Much needed stimulus for the UK’s restaurants industry resulted in value able gains throughout August as Chancellor Riki Sunak’s Eat-Out-to-Help-Out campaign led visits back to 85% of 2019 levels. In the fortnight since that support was withdrawn however, visits to the nation’s eateries appears to be wavering according to new data from the Huq Index for Restaurants & Pubs released today.