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Economy

Crypto apps exhibited better user retention than stock trading apps in 2021

Source: https://blog.apptopia.com/crypto-apps-exhibited-better-user-retention-than-stock-trading-apps-in-2021

Retention rates for crypto apps remain steadily higher than stock trading apps in Q3 and Q4 of 2021. For example, crypto app retention sits at 32% on Day 1 in Q3 in 2021, while stock trading apps average at 19%.

In our most recent report, Fintech deep dive: digital currencies 2022 playbook, we collaborated with marketing analytics platform, Adjust to dive into the key drivers of cryptocurrency app adoption in 2021.

Sessions per user per day

As with retention rates, crypto apps perform above stock trading apps in Q3 and Q4 2021 in terms of the number of sessions per user per day. In Q3, the median number of crypto app users bounced between 2.27 and 3.76, growing over 30 days; while for a stock trading app user, sessions per day range from 1.64 to a high of 3.08. In Q4, stock app sessions per user per day range between 1.76 and 2.94, while for crypto apps they sit between 2.17 and of 3.68, with every day past Day 0 3.3 or above.

Stickiness

Crypto app users are also significantly stickier than their stock trading app counterparts. As shown on the chart below, the former outperformed the latter throughout 2021. Crypto stickiness reached its peak in Q4, with a ratio of 33%.

To learn more about the data behind this article and what Apptopia has to offer, please reach out to Connor Emmel at cemmel@apptopia.com.

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Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.