×
The email you entered is not valid.
Business

What Makes Applicants Click "Apply Now?"

Source: https://www.reveliolabs.com/news/business/what-makes-applicants-click-apply-now/

Employers are still facing one of the tightest labor markets in recent history. Amid labor shortages and the Great Resignation, one question remains key: How does a company attract high quality candidates? By looking into the number of applicants per job posting, we can gain insights into what drives applicants’ interest to apply.

Linking the number of applicants with companies’ employee review scores and controlling for company and occupation effects, we can rank drivers of applicants-per-posting. Company culture is the leading driver of more applications to job postings. This complements our previous finding that toxic corporate culture has been driving the Great Resignation, showing the great importance of culture in driving both retention and recruitment.

The coefficients above can be interpreted as the percent increase in job applicants resulting from a one percent increase in the sentiment score. For example, a 1% increase in the Senior Leadership Score is associated with a 0.9% increase in the number of job applicants.

Which companies were the most popular for job applicants during the Great Resignation? Perhaps unsurprisingly, Big Tech companies have received the most applicants per job posting, with Spotify, LinkedIn, and Lyft leading the way.

Next, looking into the occupations with the most demand, we see a clear pattern: Creative jobs like designers and writers had the most applicants per posting. On the other hand, many sales and custodial jobs have struggled to get applicants.

Key Takeaways:

  • Company culture is the leading driver of applicants per job posting.
  • Big Tech companies receive the highest number of applications on their postings.
  • Creative jobs received the highest concentration of applicants during this time.

To learn more about the data behind this article and what Revelio Labs has to offer, visit https://www.reveliolabs.com/.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us