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August 24, 2020 / Business

A Stunted Back to School Season: Part One

From Earnest
The pandemic is wreaking havoc on school reopenings as decisions around in class vs. remote learning vary by county and sometimes by week. It’s no surprise that the Back to School (B2S) spending season is feeling this impact. In this analysis, we analyzed spending at traditional B2S retailers (see our piece from last year) across the East South Central and Mountain states, which tend to have earlier start dates than the rest of the country.