Foursquare is a location technology platform dedicated to improving how people move through the real world.
Foursquare analyzes foot traffic patterns from more than 13 million Americans that make up our always-on panel. All data is either anonymized, pseudonymized or aggregated, and is normalized against U.S. Census data to remove age, gender and geographical bias.
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As the COVID-19 pandemic continues to unfold, we’re sharing how the virus is impacting foot traffic to a variety of places across the United States (past editions here). With the world starting to open back up, we’re seeing pent-up demand to engage in the physical world. Where will people go first?
Since the COVID-19 pandemic began, we’ve been sharing how the virus is impacting foot traffic to a variety of places across the United States (past editions [here](https://enterprise.foursquare.com/intersections/)).
This week, we’re taking a closer look at Georgia, using the state as a case study to understand how consumers respond when businesses are allowed to reopen. Recovery will mean officials permit businesses to reopen, businesses themselves choose to reopen, and consumers choose to visit those businesses.
Our biggest observation this week? People are feeling the itch to get back to the real world. As officials begin the process of relaxing some business restrictions, we’re starting to see upticks in foot traffic to various places. This is true across regions, regardless of state-specific policies. For some categories, the last week has produced the most substantial changes since foot traffic bottomed out around the end of March.