LikeFolio discovers and analyzes shifts in consumer behavior by scanning social media for mentions of the brands and products owned by publicly traded companies. We have developed a proprietary brand mapping database that allows us to see every mention of every brand/product owned by publicly traded (and some privately held) companies. We then analyze and enrich that data in order to find trends and shifts in the marketplace that may be interesting to investors or corporate stakeholders.
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As businesses around the world locked down, Zoom (ZM) allowed employees to continue to connect and allowed commerce for online businesses to function with little disruption. Now that the company’s stock has run, where can investors turn to play the work from home theme?
Data from online intelligence firm LikeFolio shows that online purchase intent data for Peloton has remained steady over the past month, up roughly 1000% versus pre-COVID levels. This impact could clearly be seen in Peloton’s earnings last week as the company guided revenue growth up 128% for the current quarter. LikeFolio analyzes social media data to accurately surface shifts in consumer spending behavior, product sentiment and purchase intent.