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The NPD Group

As consumer tastes change and the retail landscape evolves, new business opportunities and threats abound. We offer data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world.

September 1, 2020 / Business

The U.S. Book Market: Strong Summer Sales Continue in August

From The NPD Group
Overall, the U.S. trade book market is having a very good year. The U.S. print book market is up 5.5% over the same time period in 2019—a 9% gain over its COVID-19 lowpoint the week after Easter. While 2020 is not a year for dependable predictions, barring another surprise, the U.S. book market is now on track to have one of its best years since NPD BookScan started tracking book data in 2004.
August 26, 2020 / Business

Back to School at Home - Sales of Tech Products and Educational Books Rise in U.S., as Traditional Supplies are Delayed

From The NPD Group
With many students around the country going back to school remotely, the supply list is proving to be very different this back-to-school season. Sales of school supplies related categories within the office supplies industry, from pencils to spiral notebooks, are down as U.S. consumers delay these purchases. Instead they are investing in other categories such as technology and books to set up school environments at home, according to The NPD Group.
August 13, 2020 / Culture

America Outdoors: Consumers Are Flocking to These 5 Activities

From The NPD Group
Consumers are looking for activities to help them stay occupied and healthy as COVID-19 necessitates social distancing. As a result, a number of outdoor categories have experienced explosive growth, our Retail Tracking Service data shows. Typically, June is a critical selling month for the outdoor industry. In this article, we explore five outdoor activities consumers have flocked to and analyze how June 2020 dollar sales stacked up to last year.
May 28, 2020 / Business

Lessons from China in the Road to Retail Recovery

From The NPD Group
As the Chinese retail sector begins the road to recovery, it’s becoming clear that a reopening and a rebound aren’t completely synonymous. Despite China’s early start to the reopening phase, our Consumer Sentiment Study from May 2020\[1\] shows across industries, a large portion of consumers in China spent or planned to spend less than they did prior to the crisis.
May 15, 2020 / Culture

US consumer video game spend sets new record in Q1

From The NPD Group
According to the Q1 2020 Games Market Dynamics: U.S.* report from The NPD Group, overall total industry consumer spending on video gaming in the U.S. reached a record $10.86 billion in the first quarter of 2020 (Jan. – Mar.), an increase of 9 percent compared to the same time period last year. Sales of video game content reached $9.58 billion in the first quarter, up 11 percent when compared to a year ago. Gains were seen across digital console and PC content, mobile and subscription spending, as well as across hardware and accessories categories.
April 9, 2020 / Business

US restaurant transactions down 42% YoY through the end of March

From The NPD Group

According to research and data firm The NPD Group, restaurant customer transactions dropped by 42% in the fourth week of March (week ending March 29) compared to the same week year ago.

“The transaction declines partially reflect the struggle of on-premise restaurants to pivot to off-premise models,” says David Portalatin, our food industry advisor. “Many restaurants that are attempting to make the move are doing so with limited menu offerings and without the benefit of drive-thru lanes, he added.”