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Economy

New Analysis: Pandemic Drives Increase in Shopper Loyalty

Source: https://huq.io/indicators/new-analysis-pandemic-drives-increase-in-shopper-loyalty/

Not only has footfall into shops and stores declined during the pandemic, but customers are also visiting a less diverse mix of retailers as the crisis continues to drive change in retail behaviour. This new Huq Index measures the range of retail brands visited by customers within a category every week, and finds that loyalty increased by as much as 20% in the aftermath of the first lockdown.

This effect is keenly felt in discretionary sectors such as hospitality – averaging 119pts over pre-lockdown values – and clothing up 8% to 108pts on the basis. Supermarkets remain largely unchanged. Home-working and staying local may well have some bearing on this trend as customers are less exposed to different retail opportunities. A move to more mindfull, cost-conscious shopping may also play a role.

Or has shopper behaviour simply become more cautious following the events of this year? Sign up to receive to our 3x weekly bulletin for retrospectives on economic activity this summer and what that may mean for recovery 2.0 and the holiday period.

To learn more about the data behind this article and what Huq has to offer, visit https://huq.io/.

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ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

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LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.