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Business

The Good, The B(ad), and The March M(AD)ness!

Source: https://www.pathmatics.com/blog/digital-ads-march-madness

Like most sports leagues, the NCAA has had to overcome much to execute a full season this year - the pandemic, shuttered schools, covid protocols. But, perseverance and determination has paid off as one of the most celebrated tournaments is set to begin - March Madness! And what accompanies a massive sports competition…Digital Ads, of course.

The TV Networks

It’s no surprise our first analysis comes from the actual networks that will air the games. However, what might be surprising - none of them are actually running ads. CBS Sports, TNT, TBS and TruTV don’t seem to be running digital creatives and have spent very little in the last 7 days. However, ESPN has been running ads promoting their Tournament Challenge, and FOX has ramped up spend on Facebook, ahead of the competition, for one ad in particular, inviting everyone to check out the experts’ brackets.

Nabisco

One brand that seems to have embraced the madness - Nabisco! Over the last 7 days, 12 new creatives have flooded social channels with spend completely focused on Facebook, Instagram and Twitter. And with one of the new ads featuring a contest to win tickets, if you win their “Snack Bracket,” we feel we might have a much better chance taking home the crown in that tournament.

FAST FOOD

With games starting early, of course, the NCAA needs an official breakfast of March Madness, right? Wendy’s has stepped up to the plate…or should we say, paint? Releasing creatives for the big games on Facebook and a massive 63% on Instagram in the last 7 days, the fast food restaurant is trying to cash in on early risers. Is anyone else craving a Frosty?

And, for those afternoon games, the Schwan Food Company’s brand, Red Baron Pizza released a creative showing the stuffed crust delicacy has some hoop-dreams of its own, as well as spikes in Facebook and Instagram spend, beginning on March 13th.

Wherever you watch, and whatever you’re going to snack on, Pathmatics will stay on top of the digital insights, and watch out for any cinderella brands making a last minute ad push.

To learn more about the data behind this article and what Pathmatics has to offer, visit www.pathmatics.com.

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ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.