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Have we reached the end of home workouts?

Source: https://www.advan.us/blog.php

After months of cramped up home workouts, people across the U.S are now looking to get their fitness routines back on track. Our research data suggests that gyms across the country have been seeing increased customer traffic as a result of the recent easing of Covid restrictions and the long-awaited return to normalcy. As of May 2021, foot traffic in nationwide gym chains was back to 51% on average compared to Jan 2020 and 47% back to May 2019 levels, suggesting that gyms overall are halfway through to reach pre-pandemic levels.

LA Fitness was 66% down in December 2020 compared to January the same year and back 41% as of last month. Other leading fitness chains like Equinox, Town Sports and 24 Hours Fitness registered similar drops of over 90% during the pandemic and averaging a 43% back to Jan 2020 levels as of May 2021.

As a result of the vaccination drive and easing of restrictions, the numbers look much better now, however they are still far from reaching pre-pandemic levels. Planet Fitness is 67% back in customer traffic as of May 2021. 24 Hours Fitness saw a 1.6x increase in May 2021 compared to December 2020, and 47% back pre-pandemic. The upscale fitness club Equinox falls behind all the others in the race with only 40% back to Jan 2020 levels.

Now that California and New York have officially redacted all Covid restrictions as of 15th June 2021, others are expected to follow in its footsteps. This is likely to translate to a further rise in visitor traffic in gyms across the country as more people are heading back to the office and their routines. All in all, Americans across the country seem to be gearing up for a fit American summer!

To learn more about the data behind this article and what Advan has to offer, visit https://advanresearch.com/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ETR Research

ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.