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Business

Shein Now Leads Fast Fashion

Source: https://www.earnestresearch.com/data-bites/shein-leads-fast-fashion/

The Chinese brand loved by Gen Z and rumored to be exploring an IPO — Shein– is now the largest Fast Fashion retailer in the US by sales, only two months after displacing Amazon as the top e-commerce app downloaded in the US.

Market share data from Earnest shows that Shein began 2021 with 13% of total Fast Fashion sales, trailing traditional leader H&M. Since January, Shein continued to gain share and now leads with 28% of the Fast Fashion market, with Zara the only other brand growing share during that period.

The total US Fast Fashion market grew 15% between January and mid-June, while Shein grew nearly 160% in the same period, suggesting that the brand’s mobile-first strategy resonated with the post-covid consumer.

To learn more about the data behind this article and what Earnest Research has to offer, visit https://www.earnestresearch.com/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

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Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us