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Economy

Workin’ 5 to 9: The Rise and Fall of Hustle Culture

Source: https://www.reveliolabs.com/news/macro/workin-5-to-9-the-rise-and-fall-of-hustle-culture/

When Dolly Parton spun her classic 9-to-5 into an ode to side hustles for Super Bowl commercials, it sparked controversy as to whether hustle culture is the new norm. But is this really a ‘whole new way to make a livin’? By looking at online profiles who list more than one concurrent position, we can track the rise and fall of hustle culture in the American economy:

Between 1990 and 2015, side hustles became increasingly prevalent. At the peak of hustle culture, 18% of workers had a secondary job. As conversations on work-life balance and mental health became more audible, this trend took a downward turn.

An important distinction to make in this context is between a secondary job necessary for a living wage, versus a passion project. Below are the companies with the highest shares of employees with side hustles, when their primary position earns above-median salaries:

And below are the companies with the highest shares of employees with side hustles, when their primary position earns below-median salaries.

Key Takeaways:

  • The share of American workers with a side hustle has steadily increased between 1990 and 2015. However, since 2015 we are observing the fall of hustle culture.
  • Google, Microsoft, and Amazon employees have some of the highest shares of side hustles for high-paying workers.
  • Starbucks, Subway, and McDonald’s employees are the ones most likely to hold another job, signaling that these companies are not giving the hours or pay their employees need.
  • Dolly Parton is the Queen of Country Music.

To learn more about the data behind this article and what Revelio Labs has to offer, visit https://www.reveliolabs.com/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ETR Research

ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.