The manga app’s success is driven entirely by Japanese consumers as they cater to a mobile-first community of comic readers.
Piccoma, published by Kakao Japan Corporation, launched in 2016, and has achieved monumental success by surpassing the $1 billion milestone, 1 of only 15 non-gaming apps globally to do so to date (October 10, 2021). This is particularly impressive because all of its consumer spend came from one market: Japan. Japan is one of the world’s most lucrative mobile app markets for monetization with the highest monthly consumer spend per device.
Piccoma has over 60,000 titles from animated manga to original novels that have also been adapted into screenplay. They also include Smartoon, a mobile-optimized comic with vertical scroll to slot into mobile-native behaviors. The breadth and depth of this content is part of how piccoma has captured a deeply engaged Gen-Z and millennial audience. Currently, its iOS app has a rating of 4.5 / 5 stars amazon 800,000 ratings — a testament to the quality of its mobile experience. Consumers are rating the app highly, and valuing the content they receive from their experience — evidenced by consumer spend in the app. In Q3 2021, consumer spend in Piccoma was up 80% year over year.
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