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Business

Discounters Seeing Big Percent Off From This Week’s Weather

Source: https://insights.consumer-edge.com/2022/02/discounters-seeing-big-percent-off-from-this-weeks-weather/

According to WeatherOptics predictions, a major storm will move across the country from today (Wednesday) to Friday, with 80 million people under some sort of winter weather advisory and a large forecast impact on retail sales. Today’s Insight Flash shows where the biggest sales losses are expected to be as the storm moves across its path, with discounters the most likely to lose business.

As the storm moves across the country, there are varying impacts by retailer by state by day. The largest impacts are forecast to be in the beginning when Oklahoma is hit, with slightly smaller impacts in Arkansas and Missouri the next day, but growing strength towards the end when the storm hits populous Pennsylvania. In Oklahoma, Costco and Aldi are expected to see the largest sales declines today (2/2), dropping -45%. In Arkansas and Missouri, discounters Ollie’s Bargain Outlet and Nordstrom Rack may experience a double-digit decline in sales due to the storm. In Pennsylvania, Meijer could see a weather-related sales decline of -18% while Dollar Tree/Family Dollar and Big Lots could see declines of -15%.

Discovering Impacted Brands

The length, scope, and severity of the storm are likely strong enough to have a nationwide impact. Given Meijer’s concentrated footprint, it would be one of the retailers most likely to bear the brunt of severe weather. The company’s non-fuel business is expected to experience at -13% total sales decline Wednesday due to the weather, with another -10% decline tomorrow and -7% Friday. Ollie’s Bargain Outlet is projected to have a more downward path, with sales down only -1% Wednesday, growing to -6% Thursday and -9% Friday.

Total US Storm Impact

To learn more about the data behind this article and what Consumer Edge Research has to offer, visit www.consumer-edge.com.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us