×
The email you entered is not valid.
Business

Top QSR apps in the U.S. for February 2022 by Downloads

Source: https://blog.apptopia.com/top-qsr-apps-us-february-2022-by-downloads/

The top 10 quick-service restaurant apps in the U.S. in February were downloaded 7.8 million times, 21.7 percent less than those the month prior. This is a big drop, but it’s a seasonal one. December, and Q4 in general, tend to be the strongest time for QSR app activity. Adjusting for seasonality and looking at year-over-year data, downloads for top QSR apps in February are up 13% as customers become more mobile savvy and brands invest more heavily in digital real estate.

The biggest movers were Dunkin’, KFC and Subway. KFC dropped four spots from fifth to 9th while Subway fell three spots from 8th to 11th. Dunkin’ moved up three spots from 9th to 6th. McDonald’s, Starbucks, Domino’s, and Taco Bell remain the top four downloaded apps.

Taco Bell held down the fourth spot even while its downloads fell 16.7% month-over-month. It wasn’t due to anything poor the company did in February but it instead had a good January due to its Taco Lovers subscription promotion. The subscription provides buyers with a Taco Lover’s Pass which allows rewards members to redeem one taco per day for 30 straight days. The cost is $10 per month. It’s a good deal for the chain because it incentivizes coming to the restaurant every day where people will typically buy more food than the single taco. And if they miss a day, that works for the company’s bottom line as well.

While the chart only reads until late January, Apptopia is estimating that Taco Bell is currently averaging about 100,000 more daily active app users than it had been before the subscription launch.

Only three of the top 36 QSR apps in the U.S. experienced month-over-month growth from January to February: Shake Shack, Dairy Queen and Moe Rewards, at 30.8%, 30.5% and 7.1%, respectively. Shake Shack endeavored on a collaboration with DoorDash, creating a dating app, Eat Cute, for users to be matched based on their favorite type of chicken sandwich. If a match was made, they were provided a code to order a free chicken sandwich via DoorDash. Those using the app were also entered to win a $5,000 gift card.

Dairy Queen also benefited from a Valentine’s Day promotion, releasing a limited run of its red velvet cake Blizzard. No specific benefit to app users was mentioned which means people naturally turned to mobile for their ordering when a delicious item came back to the menu. Moe’s Southwest Grill offered $5 off a Meal Kit for the Super Bowl, which led to a modest bump in downloads and users.

To learn more about the data behind this article and what Apptopia has to offer, please reach out to Connor Emmel at cemmel@apptopia.com.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us